Why you should be using DailyStory

You’ve spent thousands, or maybe hundreds of thousands, of dollars on campaigns to bring prospective customers to your website or landing page. Some of those visitors convert into contacts or leads that you can follow up with.

The problem for most organizations is inconsistent follow-up, lack of measurable analysis and not using repeatable processes. Which campaigns are working? Which pay-per-click keywords should invest more in and which ones less?

DailyStory enables you know which campaigns are working, execute consistent follow up, remarket through your ad networks, and use automation rules to identify which customers fit your profile. This enables your sales team to engage when the customer is ready and for you to invest more in what works and less in what doesn’t.

DailyStory’s value proposition is simple: we help you create measurable returns on your marketing investments.

Automate everything

For businesses selling to other businesses (B2B) the sales cycle is measured in weeks or months, not days. However, it’s also difficult to keep your sales team engaged with potential prospects that are slowly moving through the customer journey – it’s much easier to follow up with potential prospects that are signaling their intent to purchase soon.

The challenge for sales is eliminating stagnation as prospective customers move through the sales process. Prospective accounts should either continuously move forward or get removed. This helps you know where your team spend time 1:1 with an account.

DailyStory’s powerful automation tools enable you to create personalized, scheduled follow-ups though email, re-marketing and rules engine that enables you to define the process and scoring of prospective customers.

Your website, but better

Your number one sales and marketing tool is your website. And we make it better. We’re continually adding tools to easily increase the interactions your prospective customers have when they visit your website. This includes content publishing, link tracking, re-marketing, exit intents, A/B testing, web forms and landing pages. Plus if you’re running a popular CMS like WordPress, we’ve made integration simple.

Why are we investing here? Because your website is the best resource for helping your customers learn about your products and services. The capabilities we created enable you to open up conversion paths for those prospective customers. And all these interactions are tied back in to DailyStory’s marketing analytics capabilities. Enabling you to see what works and what doesn’t.

Create robust nurturing campaigns

Do you have a list of prospective customers? You can upload your list to DailyStory and in a matter of minutes create a nurturing campaign. Schedule a series of emails that go out to your prospects over days, weeks or months. See who has opened, clicked or ever replied and using our scoring tools tools to rank their interactions. Quickly weed out bad email addresses with our bounce detection that flags potentially bad email addresses.

Most importantly, when someone replies to one of your nurturing campaigns it will show up in your email inbox and enable you, or someone from your team, to continue the conversation in a natural way.

With DailyStory you create email campaigns that are 100% automated, but look as if they come from a person.

On board new accounts

Congratulations, you’ve won a new customer. Now what? The traditional lines between marketing, sales and customer support are disappearing. There is no single part of the organization that owns the customer and marketing shouldn’t end once a new customer signs up.

When an account converts into a customer you simply move them from one campaign to another. Now, instead of a nurturing campaign designed to sell, your account is in an on-boarding campaign built to ensure their long-term success.

Send a series of welcome emails over a series of days, weeks or months with helpful tips and suggestions as your customers progresses through the use of your product or service.

Customer Success Management

Today’s businesses recognize that sales and marketing never ends. This is especially true for business that sell subscriptions for their products and services. With subscription based sales the business must continuously ensure the success of their product or service with the customer, because if the product or service isn’t valuable the customer can cancel.

Many B2B businesses now hire people (customer success managers) whose responsibility it is to work 1-on-1 with customers to make sure they are fully utilizing the product or service they are selling. The problem is that too often the customer success managers can’t interact with all their customers, or can’t interact with them in a timely and consistent manner.

DailyStory enables customer success managers to leverage the power of automation to send personalized communication to their customers. This communication can be tailored to the types of accounts they are working with.