DailyStory – a Klaviyo Alternative – for Advanced Email Marketing & Automation

DailyStory is a Klaviyo Alternative for Email and SMS Marketing

Email and SMS marketing platforms are essential tools for businesses looking to connect with their customers in a more personalized and automated way.

Klaviyo and DailyStory are two popular marketing platforms, each offering powerful features for growing businesses. However, they cater to slightly different needs depending on your company’s size, marketing strategy, and budget. In this blog post, we’ll compare Klaviyo and DailyStory to help you decide which is the right solution for your marketing efforts.

Klaviyo Overview

Klaviyo is an email and SMS marketing platform primarily geared toward eCommerce businesses. It offers deep integrations with popular eCommerce platforms such as Shopify, Magento, and BigCommerce, allowing for seamless data collection and automation of marketing workflows. Klaviyo excels at enabling businesses to leverage customer data for highly targeted campaigns.

Key Features of Klaviyo:

• Ecommerce Integrations: Strong native integrations with Shopify, WooCommerce, and Magento for syncing customer and sales data in real-time.
• Segmentation & Personalization: Advanced segmentation tools allow marketers to personalize campaigns based on shopping behavior, past purchases, and more.
• Automated Flows: Pre-built email and SMS flows for cart abandonment, welcome series, and post-purchase follow-ups.
• Reporting & Analytics: In-depth analytics tailored for tracking revenue growth, email engagement, and customer lifetime value.
• SMS Marketing: Klaviyo offers SMS marketing to complement email campaigns, allowing businesses to engage with customers across multiple channels.

DailyStory Overview

DailyStory is a comprehensive marketing automation platform designed for businesses of various sizes, providing a flexible mix of email and SMS marketing, automation, CRM integrations, and detailed analytics. While DailyStory offers similar features to Klaviyo, it is known for being a more versatile platform, offering robust tools for businesses in various sectors beyond just eCommerce.

Key Features of DailyStory:

• Robust Campaign Management: DailyStory lets businesses integrate their marketing efforts across email, SMS, creating cohesive campaigns that reach customers through multiple channels.
• Segmentation & Personalization: Create highly personalized email campaigns based on customer behavior, interests, and demographics. DailyStory has one of the most advanced personalization engines.
• Automation and Flows: Automate email and SMS workflows for customer onboarding, lead nurturing, event follow-ups, and more.
• CRM Integrations: DailyStory integrates well with customer relationship management (CRM) tools such as Salesforce, helping businesses manage leads and customer data efficiently.
• Analytics & Reporting: In-depth reporting tools provide insights into campaign performance, including email open rates, SMS click-through rates, and conversion tracking.
• Flexible Use Cases: DailyStory’s versatility allows it to be used by eCommerce, B2B companies, nonprofits, and other industries.

Feature Comparison: DailyStory as an alternative to Klaviyo

Pricing Comparison – DailyStory costs less

Both DailyStory and Klaviyo follow a contact-based pricing model, where pricing increases as your email list or SMS contact list grows. They offer a free plan for up to 250 contacts and 500 emails, but once you scale, the cost can grow significantly.

However, DailyStory tends to be 10-20% less than Klaviyo.

Conclusion

Both Klaviyo and DailyStory are excellent platforms for email and SMS marketing. DailyStory offers broader capabilities across industries and more flexible pricing options.

For more details on how DailyStory can help elevate your personalized marketing efforts, check out DailyStory’s features.