Social media management can be complex for many businesses. Tools are the solution.
The more accounts you have, the more you have to stay on top of your posting, engagement and monitoring.
It’s worth the effort, though. About 44.8 percent of global internet users used social media to search for brand information in 2020.
Fortunately, finding the right tool for you can make all the difference in your social media presence. The following are seven reasons why you should use a social media management tool to make sense of your online presence.
Then, check out our 11 suggested free (or almost free) social media management tools.
Social media efficiency
With so many accounts to manage across multiple platforms, it’s very time-consuming to hop from one to the other to manually post (whether you’re scheduling or posting in real-time), converse with followers and engage with related content.
You’ve heard it before, time is money. But the efficiency of having access to all your social media accounts in one management tool goes beyond saving time and helps you be more effective with your posts and engagements.
In addition, the ability to schedule all your posts in one place across platforms saves even more time.
Improved social listening
It’s critical to treat social media as an avenue for conversations and learning, not just as a broadcast mechanism.
Social listening is a huge benefit of using a social media management tool. You’ll be able to easily monitor your competition, as well as what others are saying about you on social media. In addition, social media trends that are relevant to your business and brand are quicker to spot.
Learn more about the difference between social listening and crowdsourcing.
Avoid hashtag mistakes
While the typical “mistake” that happens with hashtags is that it isn’t the right one to generate more reach and engagement on your post, it is possible to go way off the mark. Use the wrong hashtag in an inappropriate way, and social media users with eat your brand alive.
Consider what happened to DiGiorno Pizza in 2014. They jumped in on the trending domestic violence conversation happening on Twitter with the hashtag #WhyIStayed. They tweeted: “You had pizza.” Needless to say, DiGiorno was skewered online.
While also a lesson on when humor may or may not be appropriate, this could have been avoided with the appropriate hashtag research. And hashtag research is much easier on a social media management tool.
Streamlined analytics
It’s important to prove the return on investment in all your social media endeavors. But it can be a pain to platform hop to gather your metrics and then compile them to tell the story of how your efforts are performing.
Enter a social media management tool, where many can streamline your analytics reporting across multiple platforms. Data can then be exported in a number of formats.
The better you can understand your performance and what’s working or not, then the better you can pivot your social media strategy moving forward.
Scalability
Most businesses have to keep an eye on the scalability of their efforts, even beyond social media.
While one person succeeding at managing one social media platform can be great, that success could diminish once that person is manually jumping around to five social accounts for your brand.
Not only are multiple social media platforms a challenge in quantity, you have to keep in mind that the content and style of posting has to cater to each platform individually.
A social media management tool can make these efforts entirely scalable.
Organization and consistency
Chaos with your content is very easy to fall into when you’re spread then across social media platforms.
Using a management tool helps you view your presence across platforms in one space and stay organized in the process.
Most tools include a visual content calendar scheduling tool, so not only can you see the types of content you’re scheduling, but the overall frequency as well.
Never miss anything
Whether it’s comments, direct messages or other types of engagements or activity, social media management tools ensure you stay focused an on top of everything that’s happening in regard to your brand on social media.
Having your notifications in one place will help prevent you from missing both the little and the big stuff.
As you’re considering all the reasons why you should be using a social media management tool, consider leveling up your digital marketing with DailyStory. Features include automating various marketing tasks, dynamic audience segmentation and more. Schedule your free demo with us today.
