Looking for a list of the best CBD marketing platform? Our up-to-date list will help you find the right marketing platform for your online CBD store or retail location.
What marketing platforms aren’t CBD friendly
Unfortunately CBD and Hemp are both still considered part of the Cannabis industry. Therefore a number of established platforms exclude CBD customers. Let’s briefly look at a few.
The biggest concern, and one we share, is that cannabis-specific platforms operate in a legal gray zone. With varying federal legalization across the United States. The risk for any business is getting their digital marketing completely shut-down.
Marketing platforms that don’t allow SMS marketing for CBD
Below are some marketing platform that didn’t make the list of the best CBD marketing platforms. Why? While some allow cannabis or CBD content via email (and some other channels). They explicitly disallow SMS marketing.
- ActiveCampaign – Some cannabis-related content allowed: email no SMS.
- Klaviyo – Some cannabis-related content allowed: email no SMS.
- MailChimp – No cannabis-related content allowed
- Salesforce Marketing Cloud – No cannabis-related content allowed
Challenges and risks with the cannabis-industry
The biggest challenge with the cannabis industry is that it is not legal within the United States. And unfortunately that has significant repercussions to business operating in this industry. For example, MasterCard recently cracked down on the use of debit cards for dispensary transactions.
The biggest risk with a marketing-platform exclusively focused on cannabis is business continuity.
Let’s dive into our list of the best CBD marketing platforms. We’ve ordered the list aphetically.
What marketing platforms are CBD friendly
Our list is always getting updated. If we’ve missed something, please let us know.
AlpineIQ
AlpineIQ is a marketing platform purpose-built for the cannabis industry. It allows full freedom for marketers to craft and publish nearly any type of content. And, their platform claims to bypass carrier filtering of cannabis related content.
In fact, if a dispensary contacts us we typically recommend they also talk to AlpineIQ.
DailyStory
When it comes to selecting a platform for CBD marketing, DailyStory is the only marketing platform that focuses on CBD (vs other cannabis-related businesses). It’s why some of the largest retail and online CBD brands choose DailyStory.
While CBD is still considered part of the cannabis family and SHAFT restrictions still apply, DailyStory brings a wealth of experience from other industries besides CBD. And has expertise around dealing with carrier filtering and one of the first to introduce advanced tools for message deliverability.
Plus, CBD retailers and business owners are typically more willing to work within the market restrictions.
Springbig
Springbig is one of the most established cannabis marketing platforms. It supports all the traditional marketing functions, but also includes a very well-regarded customer loyalty programs.
Sprout
The Sprout cannabis SMS platform focuses on MMS messages to deliver content to mobile devices. However, use of MMS tends to come at a higher cost as it averages about 3x the cost of an SMS message.
In Conclusion
If you’re in search of a marketing platform to propel your company to the forefront of the highly competitive CBD industry, we recommend having a conversation with DailyStory.
It’s crucial to ensure that the platform you select possesses a deep understanding of the legal intricacies and regulations surrounding CBD, while also bringing possessing the capabilities your marketing team requires.
Be sure and check out our list of the best CBD marketing companies too.
