Curated content helps you save time, diversify your mix of social media content, serve your audience, and appear to be an expert.
Just in case you’re unfamiliar, curated content is “content gathered from trusted sources relevant to your industry,” according to Hootsuite.
See our five reasons why you should incorporate curated content into your social media strategy.
Plus, we share four tips about how you can find more curated content.
And while curated content is a time-saver, you can save even more time by using the right tool.
Below are 10 tools that you can use to discover and share more curated content on social media, some free and some not.
Twitter/X Lists
Twitter/X can be a messy place, but the platform features a Lists feature that can help you organize (and monitor) accounts and content you care about.
It’s a free tool since the use of the Twitter platform is free.
For more guidance on how to use Twitter Lists, check out these tips from Twitter itself.
Buzzsumo
Ranging in cost from $79 to $559 per month, Buzzsumo helps you find the most shared content for specific topics, as well as the top influencers for a topic as well.
Buzzsumo is a very powerful and popular tool. Features include real-time trend identification and viral post prediction, among others.
Email newsletters
It sounds simple, but signing up for email newsletters is a great way to discover and find new content
There is a bit of investment of time in finding the types of newsletters that are relevant to your brand and, by extension, your audience. But once you do, new content is as available and easy to find as checking your email inbox.
Of course, newsletters are free as well.
Hint: LetterList curates great newsletters that you may want to check out. It’s also free.
If you ever find yourself browsing the internet and wish you had a way to save great content easily and in one place (without emailing it to yourself), you should try Pocket.
This tool enables you to save articles, videos, and more from any publication, page, or app on any device.
The cost ranges between free and $4.99 per month.
Instapaper
Similar to Pocket, Instapaper enables you to save content in one place to read later.
Ideal use is with a bookmarklet in your browser, where you can save the page you’re on in a folder within the tool.
Plus, Instapaper is free.
Hootsuite
Hootsuite does a lot more than just help you discover curated content that you can share. It’s a social media management tool, where you can manage all your social media accounts in one place (sharing, scheduling, analysis, and more).
The tool has a feature called Streams, and with that, you can set up different ways to discover new content.
Hootsuite has free and paid levels of use.
Feedly
Remember Google Reader? This tool helps you keep up with your favorite feeds and articles in once place. You also can see when your business is mentioned online.
The price for Feedly ranges from free to $18 per month.
Scoop.it
If you like Pinterest, you’ll like Scoop.it.
You can use it to organize topics in a hub page and then publish outside of Scoop.it, like your blog.
The price ranges from free to $67 per month.
Nuzzel
Nuzzel is a free tool that searches the feeds of your friends on Facebook and Twitter to find the content that they’re sharing. It then emails you once a day with the top-ranked content.
Goodbits
This free tool doesn’t just help you collect great content, it enables you to create and send an email with that content to your audience. You can also use RSS feeds with Goodbits so that you don’t have to always hunt down content.
No matter what tool you experiment with to streamline your curated-content discovery process, it’s important that you keep an eye on how that content performs for you so that you can pivot accordingly (and do more of what’s working and less of what’s not).
Not sure what social media platform is right for your company? Check out our guide.
