If you’re interested in health and wellness, you might consider becoming a professional health blogger.
Of course, starting a blog is difficult. You’ll need to be tech-savvy and take time to strategize how to promote your content. But if you want to share your knowledge with the world, being a blogger might be right for you.
Likewise, if you’re a health brand, starting a blog can improve your marketing efforts by helping you attract more customers.
Health blog posts are similar to other types of blogs. For example, you can write an opinion-based blog or one that focuses on the facts. Health blogging is not the same as health writing. Blogs allow you to take a more personal approach and provide stories or anecdotes from your life, while health writing is based on facts. However, they can both make a blog with valuable content.
When starting a health blog, you’ll be the expert or authority on a topic, so if you’re not already a health expert in some way, starting a blog will be difficult. But you can interview other experts and use research to inform your audience about different topics.
Interested in becoming a health blogger? Let’s discuss everything you need to know about starting a health blog.
Get your blog up and running
Before you can start blogging, you’ll need a website. You can easily start a blog with a few platforms like WordPress or Wix. In fact, many platforms make it easy for you to design and implement a website in less than a day, depending on your skill set and how much time you want to invest.
Remember, the better the quality of your website design, the more users you can attract, so consider investing time and money into the process to ensure your blog looks its best.
Creating a website is a process in and of itself, so we won’t get into all of the details here, but you can learn more about how to get started with a little research online.
Start a content calendar
Whether you want to write about supplements, exercise, diet, or a variety of health topics, you must have a content calendar to help you organize your ideas.
If you don’t start a calendar, you could get stuck not having anything valuable to write, preventing you from staying on schedule. A content calendar allows you to organize different topics and decide when you’ll write and publish them. They’re beneficial for new bloggers because they’ll keep you on a schedule so you’ll never forget when to publish your articles.
Of course, to start a content calendar, you’ll need to have topic ideas. Since you’re starting a health-based blog, you probably already have some ideas ready. Keep a Google Sheet of all your ideas to help you see the different topics you want to write about. From there, you can start to brainstorm titles and begin research.
Check out our eight tips to create an effective content calendar.
Do keyword research
You’ll need to learn about search engine optimization (SEO) if you plan to become a full-time blogger and make money off of your blog.
Luckily, SEO is fairly easy to understand, and anyone can optimize their websites to help them rank higher on search engine results pages (SERPs).
Explore these 10 free courses online to level up your SEO skills.
One of the most important aspects of SEO is keyword research since search engines crawl your content and use Keywords in titles, subheadings, and body text to determine the topic of your article and its relevance to various search queries. Once you have a topic, you can enter a few keywords into Google and read the top results to help you get an idea of the types of content that rank highest.
If you really want to improve the odds of ranking higher on SERPs and increasing your website traffic, you should invest in SEO tools to make keyword research easier. These tools will tell you everything from search volume to top-ranking pages, and they can help you evaluate your competition.
Check out these 11 free SEO keyword research tools that you should consider.
In addition, you’ll need to monitor updates in search engine policies and algorithm changes. Health and wellness blogs fall under the Your Money or Your Life (YMYL) category on Google, which refers to any type of content that can impact someone’s health, happiness, safety, or finances.
Since your blog may offer advice about disorders, medications, and other health topics, you’ll need to ensure your content follows Google’s EAT Parameters. EAT stands for Expertise, Authoritativeness, and Trustworthiness, and there are several ways to make your content all of these things.
If you’re an expert in your field, ensure your credentials are on your website. However, if you’re not an expert in the field of health and wellness, you should interview experts and provide citations in your articles to ensure Google understands whether or not your content should be trusted by users.
Check out our 12 SEO marketing tips for beginners.
Invest in marketing
Marketing is crucial if you want people to read your blog. You can write the best health blog in the world. However, if you’re not doing any marketing, it’s unlikely anyone will read it.
Definitely market your blog in many different ways, but we recommend having a robust strategy with different campaigns to ensure you can get as many readers as possible.
You can use everything from email marketing and social media to paid ads to attract new website visitors. What you choose may depend on your budget, so try to set aside some money for advertising in case you need it to attract visitors.
Check out our 19 tips to drive traffic to your new blog.
Monetize
Blogging is time-consuming, and you deserve to be paid for your time.
Many people blog as their full-time career, but earning enough money to make a living blogging can be difficult.
Once you start getting enough visitors, you can monetize your vlog in a few ways. The easiest way is to allow for ads. However, you can also work directly with brands to offer advertising space, become an affiliate, or join their influencer program.
Check out 10 of the most profitable blog niches. Plus, see these four ways to sell advertising on your website.
Establishing your health blog
Building a successful health blog takes time. You won’t be able to establish yourself as an expert overnight.
Instead, you’ll need to continuously write valuable content and attract website visitors through the right marketing efforts. Building a credible blog can take months or even years, depending on your background and whether or not you have any marketing skills.
Monitor the performance of your blogs to help brainstorm new ways to improve them, attract new customers, and write valuable content to increase the number of visitors to your website.
While you’re starting your health blog, consider leveling up your digital marketing strategy. DailyStory specializes in automation, email marketing, audience segmentation and more. Level up your process, and schedule a free demo with us today.
About the author
Ashley Nielsen earned a B.S. degree in Business Administration Marketing at Point Loma Nazarene University. She is a freelance writer who loves to share knowledge about general business, marketing, lifestyle, wellness, and financial tips. During her free time, she enjoys being outside, staying active, reading a book, or diving deep into her favorite music.
