Email marketing courses to improve your email marketing skills

Email marketing courses improve your email marketing skills and potentially lead to new job opportunities.

The internet isn’t just a place to grow your sales leads, it’s also a place to grow your email marketing skills.

While social media and SEO can dominate any digital marketing conversation overall, email has an undeniable value.

For every $1 you spend on email marketing, you can expect an average return of $42. In fact, here are 48 statistics that show the value of email marketing.

That’s why it’s important to better understand how you can best use the power of email to your advantage. And what better way than to level-up your email skills using online courses!

The following are eight online courses that you should consider taking. (And check out our breakdown of the anatomy of an effective marketing email.)

Email Marketing Master Class for Beginners

There is no shame in being a beginner in anything, and Wishpond’s email marketing class breaks everything down so simply with a published outline you can look over before even signing up.

Estimated to take less than an hour, you can learn the basics in a series email marketing courses with videos, discussions and more. You’ll learn:

How to meet your goals
What types of emails to use
How to create a strategy that works for you and your business

It’s a great course for beginners to help build a solid understanding.

Cost: Free

Estimated duration: Less than 1 hour

Ecommerce Email Marketing Master Class

Are you part of (or leading) an ecommerce business and use MailChimp? You’ll want to consider checking out Udemy’s ecommerce email marketing course that specifically focuses on mastering the MailChimp platform.

You’ll learn how to:

Navigate the MailChimp platform
Set up A/B split test campaigns
Create quality campaigns
Build segmented email lists

Of course, if you’re not using MailChimp, you’d likely be better off with a different course.

Cost: $12.99 to $19.99, depending on available sales

Estimated duration: At least 4 hours

Email Marketing Essentials: Designing Effective Emails

Targeting small business owners, freelancers and startup companies, this email marketing course, Email Marketing Essentials: Designing Effective Emails, teaches you how to design an email that helps you reach your goals. Although, to be clear, this course does not dive into graphic design or email aesthetics. It focuses on developing an effective email.

You’ll learn:

The difference between web design and email design
The key considerations for designing and developing emails
The best design practices for the most common email types

This is considered to be an intermediate-level course.

Cost: Available through a free trial of Skillshare; then either $99 per year or $19 per month

Estimated duration: 36 minutes

Email Campaign Fundamentals

One of five available email marketing courses from the Online Marketing Institute, the Email Campaign Fundamentals class strives to show the parallel between overall marketing concepts and email marketing specifically. In other words, as the title suggests, you’ll better understand the fundamentals that surround creating an email campaign.

In the course, you’ll learn:

The four Ps of marketing
How to measure acquisition and retention objectives
The steps in the customer journey

Remember, there are four other courses offered by the Online Marketing Institute: “Permission & Legal Compliance,” “Dissecting Email Copy Part 1,” “Dissecting Email Copy Part 2” and “Getting Started with Email Marketing.”

Cost: Available through a 10-day free trial; then either $245 per year or $25 per month

Estimated duration: About 30 minutes

Email & Affiliate Marketing Mastermind

This is another course offered through Udemy but from a whole different angle. The Email & Affiliate Marketing Mastermind class sells itself as what you need to learn to build, use and remarket to targeted email lists in no more than one day.

In other words, this course is about helping you build an email list and create campaigns, as well as how to make money with email marketing and affiliate marketing. Simply put, affiliate marketing is the process of earning a commission by promoting other others’ products.

You’ll specifically learn how to:

Build an email list from scratch in no more than a day
Use an email list to make money
Remarket back to profitable leads
Find profitable affiliate marketing products

Cost: $18.99 to $139.99, depending on available sales

Estimated duration: At least 4 hours

ClickMinded’s Email Marketing class

This class from ClickMinded touts itself as being the most detailed email marketing course you can participate in that openly targets those who “want to learn everything there is to know about email marketing as fast as possible.”

You’ll learn:

A comprehensive overview of how email marketing works
All the different types of campaigns
Email segmentation
How to organize campaigns in the most profitable way possible
The critical aspects of email design and copy to optimize your ROI
The fundamentals of email automation
What you should be measuring and tracking

Cost: $997 for the course; $1,997 for a seven-course bundle that covers various digital marketing topics

Estimated duration: Between 3 and 6 hours

Lifecycle Email Marketing for Ecommerce

In eCommerce? While this CXL course is not free, it could still be worth your consideration (and many would say that it is worth it).

The course is built on learning from active professionals in the field who are teaching you practical techniques that you can then use on your own.

You’ll learn how to:

Capture more quality leads and convert them into customers
Drive more sales from email while creating less content and sending fewer promotions
Advertise more confidently knowing your new customers are being followed up with automatically after each purchase

Cost: Available through a 7-day trial for $1; then either $249 per month, $459 per quarter or $1,299 per year

Estimated duration: About 4 hours

Managing Email Marketing Lists and Campaigns

From LinkedIn Learning, this course helps you better understand how to build and manage your marketing lists to run more effective campaigns.

You’ll learn how to:

Select a platform from choices like MailChimp
Add contacts to your list, while segmenting and maintaining that list
Write compelling emails and calls to action
Reduce bounce rates
Test different versions of an email via A/B testing
Automate your emails

Cost: Available through a 1-month free trial or $34.99 for the course

Estimated duration: Less than 1 hour and 30 minutes

Email Marketing Master Class

This is email marketing course Email Marketing Master Class,
designed for those who already have a basic understanding of the topic. The focus is to build a more effective strategy, and there are requirements that they list before you even sign up (such as already having a website and an email platform that you can apply the concepts on).

You’ll learn how to:

Plan, create and implement an effective strategy
Grow your email audience and get more traffic to your website
Write effective emails and what to write in your emails
Design emails
Test and optimize your emails
Create an automated email series
Turn email subscribers into customers and create compelling offers

Cost: $139.99

Estimated duration: At least 4 hours and 30 minutes

Email Marketing Certification

This Email Marketing Certification class by Hubspot is all about elevating your email marketing strategy, including contact management, segmentation, email deliverability and analyzing your email sends.

You’ll learn how to: