DailyStory Blog

Email marketing has long been a cornerstone of digital marketing, but its potential for local businesses is often underestimated. Local email marketing offers a unique opportunity to connect with your community, build customer loyalty, and drive foot traffic or local sales. Let’s explore how local … Continue reading “Local email marketing: A powerful tool for small businesses”

A reactivation email is a targeted communication sent to re-engage inactive subscribers or customers. Whether someone hasn’t opened your emails in months or hasn’t purchased in a while, reactivation emails aim to reignite their interest and restore their engagement with your brand. These emails are … Continue reading “What is a reactivation email?”

Email design is not just about making messages look good—it’s about creating experiences that engage, captivate, and convert. To this day, marketing emails remain one of the most effective tools for businesses that want to reach a vast audience. Four out of five marketers say that they … Continue reading “7 Tips for Effective Email Design”

An opt-in email is a communication that requires recipients to give their explicit permission before receiving email campaigns or newsletters. This practice aligns with email marketing best practices and legal standards, such as GDPR, ensuring that the recipients genuinely want to hear from you. Opt-in … Continue reading “What is an opt-in email?”

Email follow-ups are one of the simplest yet most effective tools to improve communication and achieve results. Whether you’re waiting on a job application, a potential client response, or an internal project update, a well-timed email follow-up can make all the difference. In this article, … Continue reading “Mastering the art of the email follow-up: Tips, timing, and templates”

For cannabis retailers and dispensaries, text messaging (SMS) is one of the primary ways they communicate offers, deals and updates to their customers. And staying in compliance is not only important, it’s the law. This guide provides helpful information about text marketing rules and keep … Continue reading “How cannabis retailers and dispensaries stay in compliance with text messaging”

Blogging is one of the most powerful tools for sharing ideas, building a brand, and connecting with an audience. If you’re already writing blogs, you’re likely aware of the effort that goes into crafting quality content—from brainstorming topics to refining your writing style. But are … Continue reading “Writing blogs: How to write effectively and enhance your email newsletters with DailyStory”

Building an email list is one of the most effective ways to grow your business and connect with your audience. But not all email sign-ups are created equal. By crafting compelling opt-in emails, you can ensure that your subscribers are genuinely interested in your offerings … Continue reading “Opt-in email examples: How to build a winning subscriber list”

If you’re serious about growing your business, building a strong email list is a no-brainer. Email marketing generates an average of $42 for every $1 spent. That’s the kind of ROI other marketing channels can only dream of. Plus, with 90 percent of Americans subscribed … Continue reading “5 actionable strategies to build an email list from scratch (with examples)”

Invitation emails are a cornerstone of effective communication, helping you connect with your audience and inspire action. Whether you’re hosting an event, launching a new product, or inviting customers to join a webinar, a well-crafted invitation email can make all the difference in boosting attendance … Continue reading “How to create compelling invitation emails that drive engagement”

Leveraging social media data is crucial for designing effective marketing campaigns. Businesses can greatly enhance their marketing strategies by focusing on data-driven approaches, allowing them to target the right audience, boost brand awareness, and increase engagement rates. By utilizing insights derived from social media analytics, … Continue reading “Leveraging social media data for effective marketing campaigns”

Do you believe AI isn’t a fit for your digital marketing strategies? Think again. According to 48 percent of marketing leaders, customers are better engaged with AI-powered technologies like chatbots. Relevant data, results in the best marketing campaigns. However, the complex data generated in today’s omnichannel … Continue reading “Exploring the role of AI in creating data-driven digital marketing campaigns”

Email marketing remains one of the most effective channels for reaching and engaging with audiences. However, crafting the perfect email involves more than just clever copy and design—it requires rigorous testing to ensure that the email performs well across devices, inboxes, and audiences. Enter email … Continue reading “Why email testing tools matter for marketers”

Email marketing remains one of the most effective ways to engage with your audience, nurture leads, and drive conversions. However, to maximize its potential, you need a well-defined strategy. Here’s a comprehensive guide to mastering email marketing. Define your goals Before diving into the tactics, … Continue reading “Mastering email marketing: A comprehensive strategy guide”

Take advantage of our Weather Forecast widget Did you hear? The Weather Forecast widget is a special widget used to embed a weather forecast into the email. The forecast data is fetched when the email is sent giving you the latest forecast for your event. … Continue reading “What’s New in DailyStory – November 2024 highlights”

Cutting through the noise and effectively engaging your audience can be a significant challenge. One of the most powerful tools at your disposal to achieve this is email retargeting. By strategically re-engaging with your audience, email retargeting can help you drive conversions, increase sales, and … Continue reading “The power of email retargeting: A guide to boosting customer engagement and sales”

Effective communication is crucial for maintaining strong client relationships. Scheduling clients—whether for meetings, consultations, or services—can be streamlined through well-crafted emails. A thoughtfully structured email not only saves time but also sets a professional tone. Below are six email templates to help you efficiently schedule … Continue reading “6 effective email templates for scheduling clients”

Introduction: The power of AI in email marketing Many businesses are eager to boost their email marketing revenue. But struggle due to stiff competition, ever-increasing customer expectations, and rising costs. Traditional email marketing techniques alone often fail to break through this noise. However, artificial intelligence … Continue reading “How AI can skyrocket your email marketing revenue”

Email marketing remains one of the most effective tools for engaging with your audience, nurturing leads, and driving conversions. But if you’re only sending one-off emails, you’re missing out on the full potential of this powerful channel. That’s where email sequences come in. An email … Continue reading “The power of email sequences: A strategic approach to email marketing”

Reaching the right audience at the right time is crucial. One of the most effective strategies for doing so is email retargeting—a powerful technique that enables businesses to re-engage potential customers who have already interacted with their brand but haven’t yet converted. Whether it’s someone … Continue reading “Mastering email retargeting: A game-changer for your marketing strategy”

Create FOMO in your emails with a countdown In anticipation of Black Friday / Cyber Monday (BFCM), we’re thrilled to announce a new email marketing feature to help drive urgency and awareness for upcoming and important dates: countdown timers. Using a countdown timer in your … Continue reading “What’s New in DailyStory – October 2024 highlights”

Online shopping only continues to increase in popularity but has traditionally been a limited sensory experience when purchasing, especially when compared with brick-and-mortar stores. Enter AR shopping. Think of Augmented Reality (AR) as an enhanced version of the real world around you. This technological experience … Continue reading “3 reasons to consider using AR shopping for your business”

Email has become a vital tool in the digital marketing toolkit, used for everything from nurturing leads to closing sales and engaging with customers. However, not all emails are created equal. Two of the most commonly used strategies are email outreach and marketing emails, each … Continue reading “Email outreach vs. marketing email: Understanding the differences and when to use each”

Introduction Email marketing is a powerful way for franchises to connect with customers and build loyalty. However, maintaining a consistent and personalized approach across different locations can be challenging. This is where AI steps in—helping franchises automate, scale, and enhance their email marketing efforts to … Continue reading “How franchises can use AI in email marketing”

Why custom GPTs are game-changers for email marketing Email marketing can be both a powerful growth tool and a significant challenge. You want your emails to engage, inspire, and ultimately drive customers to action—but creating content that consistently hits these goals takes a lot of … Continue reading “How to create a custom GPT for email marketing campaigns”

Introduction Imagine you’re stuck finding the right words for your next email campaign. You know how crucial this email is to capture attention, spark interest, and drive conversions. We’ve all been there. Now imagine having an AI assistant by your side, ready to spark creativity, … Continue reading “How to use ChatGPT for email campaigns to save time and boost performance”

Email marketing is an invaluable tool for businesses, providing a direct line to your audience. However, standing out in crowded inboxes requires smart strategies and effective execution. The following are 10 tips to enhance your email marketing efforts and achieve stellar results. When done right, … Continue reading “Top 10 email marketing tips to skyrocket your campaigns”

Search engine optimization weighs heavily in most digital marketing strategies, so getting a leg up with your SEO skills won’t just benefit you but also your business. On the first page of search engine results, the first five organic results account for about 68 percent … Continue reading “Free courses online to help you level up your SEO skills”

Mobile internet browsing isn’t just the future. It’s the present. You must have a mobile-friendly presence. In 2020, 274.7 million people in the U.S. accessed the internet through a mobile device. This means that about 83 percent of Americans are mobile internet users. You can … Continue reading “16 tips for a mobile-friendly website that you can’t ignore”

Augmented reality looks to be the next frontier of e-commerce, but are you ready for it? AR shopping capitalizes on an enhanced version of the physical world around you that involves digital visual elements, sound and other sensory stimuli. These features offer customers deeper and … Continue reading “5 tips to get started with AR shopping for your business”

As a small business owner, you have to wear many hats, and unless you’re a production company, creating videos to market your business probably wasn’t on your list. However, multimedia (now more than ever) can help tell your story and reach new audiences. About 85 … Continue reading “5 reasons why your small business should create more videos”

Ah, Instagram hashtags. Love ‘em or hate ‘em, you should give hashtags the same amount of thought and consideration as the rest of your Instagram marketing strategy. Yes, you can use up to 30 hashtags per Instagram post, but should you take the buckshot approach? … Continue reading “6 tips you should know to master Instagram hashtags”

We’re all looking for ways to reach out to customers better than we did in the past. Much of this happens with digital transformation, which calls for the integration of marketing technologies. What is digital transformation? Digital transformation involves transitioning from using traditional marketing tools … Continue reading “Digital transformation and customer experience: Integrating marketing technologies for better outcomes”