DailyStory Blog

What is email open rate? Email open rate is the number of unique opens divided by the total number of delivered emails. How open rate is calculated If you sent an email to 1,000 recipients: 965 emails were delivered 35 emails bounced 175 unique opens The … Continue reading “Increase your email open rates with these 8 strategies”

What is a Spam complaint? Spam complaints are when an email recipient clicks on the “spam” button within their mailbox provider interface for any particular message. They can happen within an email inbox on any device. These complaints ultimately affect your deliverability as well as … Continue reading “What happens if subscribers mark your emails as spam?”

It’s one thing to convert website visitors to email subscribers. It’s another to convert those subscribers into paying customers. Enter email onboarding. That’s what makes an effective email onboarding sequence so critical to your sales efforts. What is email onboarding? An email onboarding sequence is … Continue reading “8 expert tips to create an email onboarding sequence that converts”

Search engine optimization (SEO) is critical to a website’s organic traffic. But not all SEO is the same. There are different types of SEO, with on-page and off-page being the two categories in terms of tactics. Off-page SEO refers to all the things you can … Continue reading “9 tips and tricks to boost your off-page SEO”

While Twitter is a powerful social media platform, it’s easy for your business to get lost in the “noise.” But it’s worth cutting through and getting your message heard. It’s important to stand out. The average Twitter user follows at least five businesses, and about … Continue reading “Got Twitter? 8 expert tips to help you market your business better”

Before you should even dive into strategies for your website’s search engine optimization, you have to consider your website’s Google indexing. Without Google indexing, your website is basically invisible to search queries, which would basically kill your organic web traffic. It’s important to understand that … Continue reading “13 tips to get your website indexed by Google faster”

While digital advertising likely has a recurring portion of your budget, not all website traffic has to be paid for. It is possible to increase your web traffic organically. Keep in mind that 51 percent of website traffic is organic, while internet browsers opt to … Continue reading “8 tips to increase organic traffic to your website”

Conversational marketing is a fantastic way to engage with consumers and nurture them into paying customers. Too many businesses rely on posted website information to address potential questions, but putting the responsibility on the consumer to figure everything out on his or her own is … Continue reading “8 expert tips to get started with conversational marketing”

Are you concerned about your marketing messages sounding too stuffy, or worse yet, cringe-worthy? In an effort to speak as your brand across digital channels, it’s all too easy to lack personality and miss the opportunity to engage with your audience and persuade them to … Continue reading “7 tips to be more conversational (and relatable) in your marketing”

Visuals are everything when it comes to digital marketing these days. That applies to everything, from the design of your website to the images you use on your brand’s social media channels. Consistent brand presentation across all platforms increases revenue by up to 23 percent. … Continue reading “11 free graphic design tools for the non-designer”

Advertising on Facebook is a great way to reach a lot of people.  It is the No. 1 social media network, after all, reaching about 59 percent of the world’s social networking population. But just like with any advertising, Facebook ads are only as effective … Continue reading “7 tips to better target your Facebook ads (and see more results)”

You likely know by now that content is king. But when it comes to content marketing, it’s almost too easy to find yourself spinning your wheels. Creating content to simply create content, without a direction, plan or strategy can end up being a waste of … Continue reading “7 tips to level up your content marketing”

When it comes to social media marketing, it’s increasingly more difficult to hit your goals without “paying to play.” Don’t get us wrong. There is immense value in an organic (nonpaid) posting strategy. But organic reach on social media isn’t what it used to be. … Continue reading “6 tips to maximize your social media advertising budget”

Now more than ever, e-commerce is big business. The number of U.S. consumers shopping online has grown from about 209 million in 2016 to more than 230 million in 2021. But just as e-commerce is on the rise, so is the need to build trust … Continue reading “What is a trust badge? 5 types you can embed on your website”

For any businesses targeting younger customers, TikTok is not only the next frontier of social media marketing, it’s a key platform to include in your overall strategy. And the sooner you can work TikTok into your digital marketing, the better. TikTok consists of 15-second-max video … Continue reading “15 tips to market your brand on TikTok”

To diversify your audience reach, starting a podcast could be the right move for your brand. About 75 percent of Americans are familiar with the term “podcasting” (up from 70 percent in 2019), while about 50 percent of all American homes are podcast fans, according … Continue reading “Get heard: 9 tips for starting your first podcast”

We can all agree that “content is king,” but not all of us have the time to constantly create increasingly more content. This is where repurposing your existing content can come into play. Repurposed content involves adding to or heavily revising your existing content to … Continue reading “13 tips to repurpose content like a rockstar marketer”

We know. The sound of anyone trying to grow subscribers on any platform can sound like the pursuit of a vanity metric. However, on YouTube especially, more subscribers pave the way to increasing your organic reach. This matters because YouTube is the world’s second-largest website. … Continue reading “20 tips to grow your YouTube subscribers”

While voice search may have begun as a novel concept, it definitely has a place in your SEO strategy now. Of course, voice search began with smartphone use but has grown to include both smart speakers and voice assistants. It involves what is commonly understood … Continue reading “7 tips to optimize for voice search and get ahead of the curve”

When we set out to launch DailyStory’s website, WordPress was the natural choice. And, we wanted to build integration between DailyStory and WordPress that made it easy for any WordPress website to leverage DailyStory’s features. DailyStory is a marketing automation platform. Many features of which … Continue reading “WordPress and DailyStory Marketing Automation Integration”

Organic reach isn’t what it used to be on social media, especially on Facebook. So, it’s no surprise that interest has grown among businesses to use Facebook Groups to better engage with their audience. More than 1.8 billion people use them every month. From February … Continue reading “12 tips to use Facebook Groups to grow your business”

What are keyword block lists Key word blocklists contains specific words you are trying to avoid being associated with. PPC ads running next to or associated with; Words and phrases to avoid in content marketing Words and phrases to avoid in social media Words and … Continue reading “Keyword blocklists: What they do and whether you should use them”

There is definitely a fear that duplicate content in any form will hurt your website’s search engine rankings. That fear is not unfounded. Duplicate content is content that appears at more than one unique website address. While there is no official penalty for duplicate content, … Continue reading “Does duplicate content hurt your website’s SEO?”

Gone are the days of small business successes regardless of customer service and overall experience.  More than ever, businesses must understand consumers’ needs and digitize as many aspects of the purchasing experience as possible. We are living in a customer-first, digital-preferred marketplace. Particularly since the … Continue reading “Surviving a new normal: how DailyStory can help your business”

Jargon is often a part of the advertising world. But when it comes to where you’re spending your money, you should at least understand the basics. About 47 percent of small business owners handle all their marketing themselves, which only underscores the need to better … Continue reading “What is the difference between programmatic and native advertising?”

Video is an important part of any company’s digital marketing strategy. Why? It’s highly engaging. About 45 percent of people watch more than one hour of Facebook or YouTube videos per week, while 92 percent of mobile video viewers share videos with others.  For businesses … Continue reading “What is the best video platform for marketers?”

What is a domain name? A domain name is a human-readable address for any web server available on the Internet. Your company’s domain name plays a critical role in both your branding and credibility. How a domain name works Simply put, a domain name is … Continue reading “Domain name 101: A beginner’s guide for small businesses”

When it comes to exit rates and bounce rates, it’s very easy to get confused. However, they do have subtle differences that make both valuable metrics to use and better understand what’s happening on your website. What’s the difference? As far as definitions, exit rate … Continue reading “What is the difference between exit rate and bounce rate?”

It might sound obvious, but direct traffic is a bit more complicated than it seems, particularly in Google Analytics. And with many small business owners and marketers primarily focused on driving social media and search engine referral traffic, it’s easy for direct traffic to get … Continue reading “What is direct traffic and why is it important?”

It’s easy to make mistakes, especially when it comes to digital marketing. It happens to the best of us! The key is to identify them, learn from them and pivot to do better. You can find out more about digital marketing (our beginner’s guide for … Continue reading “11 digital marketing mistakes that could be costing you money”

Digital marketing for your small business can incorporate so many different methods, mediums and strategies. But you don’t have to feel overwhelmed.  First, check out our beginner’s guide to better understand key concepts tied to digital marketing. Then, let’s focus on digital marketing tasks that … Continue reading “Digital Marketing 101: A to-do checklist you shouldn’t ignore”

Digital marketing is only as valuable as your understanding of what’s working and what’s not. In particular, with social media, it’s a best practice to use UTM codes when sharing links so that you can measure which platforms and/or posts are performing best. What are … Continue reading “What are UTM codes, and why should you use them?”

Keyword research is an important element of any successful SEO strategy or pay-per-click campaign. The right keywords can help improve your ranking on search engine results pages (generating more organic traffic to your website) or attract the right visitors through your PPC efforts. But what’s … Continue reading “11 free SEO keyword research tools you should consider”