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Email marketing is one of the most powerful tools in your digital marketing toolkit—but its effectiveness depends on how well you tailor your message to your audience. That’s where geographic targeting comes in. By targeting your emails based on location, you can send more relevant, … Continue reading “Geographic targeting in email marketing: Reach the right audience at the right time”

Reddit marketing might make some businesses nervous—but rather than avoiding it, smart marketers are learning how to embrace Reddit’s unique culture and tap into its massive user base. Often dubbed the “front page of the internet,” Reddit is a massive network of communities—called subreddits—where users … Continue reading “4 tips to market your brand on Reddit”

A well-planned webinar email sequence is essential for maximizing attendance, engagement, and post-event conversions. By strategically crafting emails before, during, and after the webinar, you can ensure your audience stays informed and motivated. In this guide, we’ll walk you through each stage of a successful … Continue reading “Webinar email sequence: How to engage attendees before, during, and after”

What is email open rate? Email open rate is the number of unique opens divided by the total number of delivered emails. How open rate is calculated If you sent an email to 1,000 recipients: 965 emails were delivered 35 emails bounced 175 unique opens The … Continue reading “Increase your email open rates with these 8 strategies”

SMS marketing has become an essential tool in the modern marketer’s toolkit. When your customer’s email inbox is overflowing and social media feeds are crowded with content, a well-crafted SMS cuts through the noise and demands immediate attention. The numbers speak for themselves – most … Continue reading “Effective SMS Marketing Strategies for Businesses: A Comprehensive Guide”

In today’s fast-paced digital landscape, businesses need communication channels that can cut through the noise and reach customers instantly. SMS message marketing has emerged as one of the most powerful tools for direct customer engagement, offering unparalleled reach and response rates. With over 5 billion … Continue reading “SMS message marketing: Reaching customers anywhere”

New ability to reset ‘do not contact’ contacts To undo the “do not contact” setting of a contact, you can now click the new “Reset Status” button. This will open a window to confirm the intent to reset and manually override the contact’s do not … Continue reading “What’s New in DailyStory – March 2025 highlights”

A well-crafted welcome email is the foundation of a strong customer relationship. It’s your first opportunity to engage new subscribers, build trust, and guide them toward conversion. In this article, we’ll showcase impactful welcome email examples that leverage personalization, compelling storytelling, and clear calls to … Continue reading “Welcome email examples: Inspiring first impressions that convert”

The holidays are a crazy, hectic time. Not just for consumers, but for your holiday digital marketing strategy as well. Winter holiday online sales generated about $219 billion in revenue in 2021, with in-store sales reaching a record $668 billion. So, it’s imperative for your … Continue reading “Holiday digital marketing: 6 ways your strategy should change”

Reddit doesn’t look like Facebook, Instagram or Twitter, so advertising on the social media platform might feel intimidating. The website refers to itself as a “network of communities based on people’s interests.” These communities, known as subreddits, enable members to share images, videos and links … Continue reading “7 tips to successfully advertise on Reddit”

Text messaging, also known as SMS marketing, is a powerful tool that enables you to contact people directly. But carrier violations may be preventing your texts from being delivered. According to Smart Insights, 97 percent of text messages are read within 15 minutes of delivery, … Continue reading “Carrier violations: What to avoid during SMS text marketing”

A well-crafted welcome email series is essential for building strong relationships with new subscribers. This series sets the tone for future interactions, nurtures leads, and guides them through their customer journey. By optimizing timing, content, and engagement strategies, businesses can increase customer retention and drive … Continue reading “Welcome email series: Nurturing subscribers for long-term engagement”

With digital marketing and customer service both needing to be more real-time than ever to serve consumers, chatbots are more popular than ever. You’ll find at least 300,000 chatbots on Facebook alone (and climbing). In fact, about 53 percent of consumers are more likely to … Continue reading “13 of the best chatbot builders for small business”

Competitive analysis is a tactic that every company should use regularly. But without the right tool that suits your needs, it’s easy for manual competitive analysis to take up a big chunk of time. A competitive analysis is essentially a strategy where you identify your … Continue reading “15 tools to help make your competitive analysis easier”

Press releases can help your brand generate media coverage, which can help you reach your target audience that much more. Because there’s no guarantee that your press release will result in coverage, the more journalists you can reach, the better your chances. About 48 percent … Continue reading “5 of the best free press release services”

Successful gyms consistently market themselves on multiple digital channels to bring in new members. As a gym owner, you’re well aware of the natural churn of membership that’s a factor for every business in the fitness industry. The majority of gyms lose about 50 percent … Continue reading “9 expert tips to better market your gym online”

The battle for attention is fiercer in today’s crowded inboxes. For marketers, crafting effective win-back email subject lines is a critical skill to re-engage inactive subscribers and breathe life back into dormant email lists. Your subject line is often the first and only chance to … Continue reading “Win-back email subject lines: Crafting headlines that grab attention”

Search Engine Optimization (SEO) is the process of boosting the ranking of your website in search engine results pages (SERPs). This is done by identifying and using keywords in your content to boost organic search results. Most often this is focused on Google, but Bing, … Continue reading “10 tips to improve organic search performance (SEO) on Google”

Are your email campaigns falling flat, with low open rates and minimal engagement? It is high time you divide your subscriber list into smaller, targeted groups based on behavior, location, or interests. Companies using email segmentation report 760 percent higher revenue from email campaigns, proving how … Continue reading “Email segmentation: Definition, strategy, and examples”

What is automated text message marketing? Automated text message marketing is sending text messages on a pre-determined schedule or sending when certain conditions are met. These types of messages are often called bulk text messages, broadcast text messages or mass text messages. For example, sending … Continue reading “Automated text message marketing”

Emoticons now available in Email Designer We now offer an easy way to add emojis to the body of your email, without having to copy/paste! In the email designer, after selecting a text box, you’ll see the 😀 emoji. New-dynamic-segment-completion notifications After a new dynamic … Continue reading “What’s New in DailyStory – February 2025 highlights”

Email marketing continues to be one of the most effective tools for businesses to connect with their audience, drive engagement, and increase revenue. While all industries can benefit from email marketing, certain sectors find it especially impactful due to their unique needs and customer interactions. … Continue reading “Top 5 industries that thrive with email marketing”

Introduction Email marketing remains one of the most powerful tools for businesses looking to connect with their target audience by means of an effective digital marketing strategy. Despite the rise of social media platforms, search engines, and paid advertising, email marketing continues to deliver high ROI, … Continue reading “How email marketing fits into your digital marketing strategy”

Email marketing remains one of the most effective channels for businesses to connect with their audience. The right email marketing platform can make all the difference in crafting compelling campaigns, reaching the right audience, and analyzing results. However, with so many options available, how do … Continue reading “Choosing the right email marketing platform for your business”

“How do you do email marketing effectively?” It’s a question that stumps many business owners who watch their emails go unopened or, worse, straight to spam. With inboxes becoming increasingly crowded and attention spans growing shorter, standing out and engaging your audience through email can … Continue reading “How do you do email marketing: A step-by-step guide”

When designing and coding HTML emails, one of the biggest challenges marketers face is email clipping—where a mailbox provider truncates an email, requiring the recipient to click “View entire message” or “Read more” to see the full content. Understanding these clipping limits can help optimize … Continue reading “HTML email clipping limits across different mailbox providers”

Re-engaging lost customers can be a game-changer for your business. These are customers who have purchased from you in the past but haven’t interacted with your brand for a while. Instead of letting these relationships fade away, win-back email campaigns provide a strategic and cost-effective … Continue reading “Win-back email campaigns: How to re-engage lost customers”

Social media is a great way to advertise your brand and its products and/or services, but being effective can sometimes feel like an impossible challenge. People use social media platforms for different reasons, and your job is to figure out how to get them to … Continue reading “Maximizing your brand’s reach: Effective social media advertising and management strategies”

Email marketing remains one of the most effective ways to reach customers, increase engagement, and boost sales. Unlike social media, where algorithms limit your reach, email marketing gives you direct access to your audience. But getting started can feel overwhelming. Choosing the right email marketing … Continue reading “How to start email marketing: A complete checklist”

Apple’s privaterelay.appleid.com email addresses are part of its privacy-focused features within Sign in with Apple. These addresses allow users to hide their real email when signing up for services, providing a unique, random email that forwards to their actual inbox. While this enhances user privacy … Continue reading “Can you send marketing emails to privaterelay.appleid.com addresses?”

Promote your events more dynamically Our new Event widget dynamically retrieves and displays a list of upcoming events based on each recipient’s geographic location. Boost your campaigns with our OpenAI integration DailyStory’s integration with OpenAI enables advanced ChatGPT features in your DailyStory account.

Email marketing has long been a cornerstone of digital marketing, but its potential for local businesses is often underestimated. Local email marketing offers a unique opportunity to connect with your community, build customer loyalty, and drive foot traffic or local sales. Let’s explore how local … Continue reading “Local email marketing: A powerful tool for small businesses”

A reactivation email is a targeted communication sent to re-engage inactive subscribers or customers. Whether someone hasn’t opened your emails in months or hasn’t purchased in a while, reactivation emails aim to reignite their interest and restore their engagement with your brand. These emails are … Continue reading “What is a reactivation email?”