DailyStory Blog

What is an ESP? An email service provider (ESP) is a service used to send email marketing content and campaigns to subscribers. DailyStory is an example of an email service provider and we’d love to give you a demo. If you’re serious about achieving results, … Continue reading “What’s an ESP and how can it help you as an email marketer?”

Influencer marketing has rapidly transformed into a powerful strategy for businesses to forge connections with their target audiences in recent years. The undeniable fact that 92 percent of marketers recognize influencer marketing’s efficacy speaks volumes about its impact. Yet, what truly distinguishes influencers from the … Continue reading “The future of influencer marketing: Combining digital influence with physical products”

In the modern business landscape, excellence is a pursuit that requires more than just individual brilliance or groundbreaking innovations. The key to success requires cultivating strong, cohesive teams that are aligned, motivated, and empowered to collectively and individually reach success.  Building stronger teams emerges as … Continue reading “Building stronger teams: The key to business excellence”

Let’s be honest. Cold emails get a bad rap. Many dismiss them as outdated. Some even confuse it with cold calling. But the truth is that cold email campaigns can still work wonders for your eCommerce business. Think about it—email remains the No. 1 marketing … Continue reading “Cold emails failing you? How to create cold eCommerce email templates generate responses”

Businesses of all sizes consider CRM software as a near-vital tool because of its ability to make communications more consistent, efficient and relevant. CRM (which stands for “customer relationship management”) software gathers customer interactions in one central place to improve the customer experience and overall … Continue reading “6 benefits of using CRM software for small businesses”

Free webinar: Unleashing the Power of MMS for Profit Sept. 18  Multimedia Messaging Service (MMS) has emerged as a highly effective tool for boosting engagement. In our free webinar, “Monetizing Multimedia: Unleashing the Power of MMS for Profit” on Sept. 18, we’ll provide actionable insights … Continue reading “What’s New in DailyStory – August 2024 highlights”

Creating engaging email content is a cornerstone of successful digital marketing. However, coming up with fresh and captivating email ideas can be challenging, especially if you’re sending out emails regularly. Whether you’re crafting newsletters, promotional campaigns, or follow-up emails, the following are some top tips … Continue reading “Unlocking creativity: Top tips for generating engaging email ideas”

We are thrilled to announce a powerful new feature that will elevate your marketing campaigns: photo editing is now available directly within DailyStory! This feature allows you to edit images seamlessly without leaving the platform. Enhance your visuals with tools to crop, resize, adjust colors, … Continue reading “Introducing Photo Editing in DailyStory: Enhance Your Visuals Without Leaving the Platform”

Branding directly impacts the success of a business online, so you’ll want to consider creating a brand style guide if you don’t already have one. Think of a brand style guide as the rulebook for how your business presents itself to the world. This includes … Continue reading “5 tips to create a brand style guide for your business”

Standing out and achieving high engagement rates when your recipients’ email inboxes are overflowing can be challenging. While email marketing has an overall return on investment (ROI) of 4,200 percent, email best practices can ensure you get the best bang for your buck. The following … Continue reading “Boosting email engagement: 10 proven tips for success”

At DailyStory, we’re constantly looking for ways to enhance your marketing experience by integrating the best tools and platforms. That’s why we’re thrilled to announce our latest integration with Canva, one of the most popular graphic design tools out there! This new integration empowers you … Continue reading “Exciting News: DailyStory now integrated with Canva for seamless marketing campaigns!”

Email marketing remains a powerful tool for businesses to engage with their audience. However, the effectiveness of email campaigns hinges on one crucial factor: email deliverability. Ensuring that your emails land in your subscribers’ inboxes rather than their spam folders is paramount. About 162 billion … Continue reading “Mastering email deliverability: 10 tips to ensure your emails land in inboxes”

In this ever-evolving age of technology, a social media policy is critical for any small business. However, many small businesses don’t have one. While 74 percent of adults use social media, about 73 percent of companies don’t have an official social media policy. This opens … Continue reading “7 tips to create a social media policy for your small business”

To maximize email marketing’s potential, a well-crafted email funnel is essential. An email funnel is a sequence of emails designed to guide a subscriber through a journey, from initial awareness to making a purchase and beyond. The following are nine key tips to master the … Continue reading “Mastering email funnels in digital marketing: 9 tips for success”

You can now add a driving directions map to your email Our new driving directions widget allows you to embed a clickable map into your email. This map dynamically updates to display a specified address and automatically links to Google Maps, providing easy access to … Continue reading “What’s New in DailyStory – July 2024 highlights”

Email marketing remains one of the most powerful tools in a digital marketer’s arsenal. With the potential to reach a vast audience, it’s crucial to ensure your emails stand out and engage your recipients. In fact, four out of five marketers say that they would rather … Continue reading “10 tips for effective email design”

For small businesses, marketing is important but also can feel out of budget. About one in five small businesses doesn’t use digital marketing, while about one in 10 doesn’t invest in any kind of marketing. But this doesn’t have to be your small business. About … Continue reading “18 low-cost marketing ideas for small businesses”

While humor can help make content that much more engaging, being funny isn’t as easy as it sounds. It also can get your company in (at least social media) hot water if it comes off as more offensive than funny. We understand the temptation to … Continue reading “Humor: Is it right for your marketing campaign?”

One highly effective strategy within email marketing is the use of email coupons. When used correctly, email coupons can significantly boost customer loyalty, increase conversion rates, and enhance overall revenue. Plus, close to 60 percent of U.S. coupon users preferred online coupons in 2023. The following … Continue reading “Unlocking the power of email coupons: 10 tips for success”

Remote work can sometimes feel like uncertain waters to lead a team effectively in a virtual realm. But being a great manager is more important than ever. According to Gallup research, 50 percent of employees quit their companies because of their boss. Remote management just … Continue reading “Remote work: 9 tips to better manage your team”

SMS, or text messages, still is the most used messaging platform. According to Business.com, 97% of people text at least once a day, and since a traditional email spam filter does not screen SMS (see carrier violations, though), a business incorporating SMS into its marketing … Continue reading “8 tips on writing a text message that won’t get ignored”

When it comes to remote work, being productive while also maintaining a good work-life balance from home is easier said than done. Below are 11 tips on how you can be productive if you’re adjusting to remote work. Set a remote-work schedule Working from home … Continue reading “Remote work: 11 tips to be productive from home”

Push notifications have come a long way since first being introduced by Apple in 2009. If you have an app, they should be a thought-out piece of your overall marketing strategy in this climate of online noise. Below are eight things you should consider when … Continue reading “Push notification strategy in the works? Here’s what you should consider”

With inboxes cluttered and attention spans short, it’s crucial to make every element of your email count. One of the most significant components that can make or break your email’s effectiveness is the Call to Action (CTA) button. The average click-through rate for CTAs is … Continue reading “Maximizing email engagement: 7 tips for effective email buttons”

All businesses use technology in their day-to-day operations. Whether you run a small store or an online business, you use everything from the most basic technology like computers to more advanced technology like automation software.  Unfortunately, far too many small business owners purchase office equipment … Continue reading “10 of the latest technology trends that impact businesses”

Introduction The foundation of any successful email marketing strategy is a strong, engaged subscriber list. But building that list isn’t just about collecting as many email addresses as possible—it’s about using effective email capture tips to attract quality leads who are genuinely interested in your … Continue reading “10 email capture tips to build a robust subscriber list”

In today’s digital landscape, people are bombarded with so much information from various directions. In Donald Miller’s book Building A Story Brand, Miller states, “Story is the greatest weapon to combat noise.” He explained that the story organizes information that compels people to listen.  Online … Continue reading “Online storytelling: The intersection of branding and marketing”

Preview your emails and texts in automations When creating an automation, you can now preview an email or text message within the automation. When previewing, you can see the content as a visual confirmation you’re selecting the correct asset. Numerous product improvments, UX updates and … Continue reading “What’s New in DailyStory – June 2024 highlights”

Great customer service is never set and done. To be great, you have to regularly improve your systems, train your team and collect feedback for future improvements. The effort is worthwhile. Businesses that deliver excellent customer service can expect sales increases of about 20 percent … Continue reading “5 ways to improve your customer service”

A fitness influencer promotes an active and healthy lifestyle on any given social media platform. Sounds simple enough, right? But there is so much more to becoming a successful fitness influencer who not only offers advice and support but also works with brands to promote … Continue reading “7 tips to become a successful fitness influencer [plus examples]”

Confirmation emails play a pivotal role in shaping customer experiences and fostering lasting relationships. (Stay tuned for our free template.) From confirming purchases to event registrations and newsletter subscriptions, these emails serve as more than just transactional receipts. They represent valuable touchpoints for engaging with … Continue reading “Mastering confirmation emails: Enhancing engagement and building trust [plus template]”

In a digital world filled with tweets, snaps, and likes, one marketing strategy stands tall, proving its enduring effectiveness: email advertising.  Despite the evolving landscape of digital marketing, email remains a powerhouse, delivering unmatched ROI and fostering lasting connections with customers.  In this article, we’ll … Continue reading “Unveiling the power of email advertising: Why it’s still the champion of digital marketing”

Whether you’ve heard of search engine optimization before or not, your website could already be making common SEO mistakes. Why does this matter? The more SEO mistakes you’re making, the less likely you’ll rank anywhere significant (or at all) on a search engine results page … Continue reading “13 common SEO mistakes you could be making right now”