DailyStory Blog

Cart abandonment is a thorn in the side of every eCommerce business, but abandoned cart emails can be a huge help to complete the sale. In fact, eCommerce businesses lose about $18 billion in annual sales revenue due to cart abandonment. Cart abandonment happens when … Continue reading “9 tips for sending effective abandoned cart emails”

In the intricate dance of digital marketing, two elements emerge as foundational pillars: email engagement and email deliverability. These twin forces work in tandem to define the effectiveness of any email marketing campaign. Email engagement, a critical measure of success, reflects how recipients interact with … Continue reading “Email engagement and deliverability: Enhancing performance in your campaigns”

The right SEO strategy helps you optimize for search engines so that your content gets seen by potential consumers. SEO stands for search engine optimization, and an SEO strategy refers to the process of planning and implementing steps to improve your organic search engine rankings.  … Continue reading “8 steps to create an effective SEO strategy”

In the extremely competitive landscape of marketing, project management is paramount for business success. However, the application of project management emerges as a crucial driver of efficiency, organization, and strategic alignment within marketing departments. From meticulous marketing planning and resource allocation to improved collaboration and … Continue reading “Understanding how project management can help your marketing department”

Once considered the “new kid on the block” of digital advertising, influencer marketing has risen in both popularity and effectiveness (when done right). Brands are expected to spend up to $15 billion on influencer marketing in recent years, according to Business Insider. In the simplest … Continue reading “Influencer marketing: 7 tips to know before starting your first campaign”

Conversation view for text messages: Now available Getting text message replies? You can now manage these conversations more easily in the new conversation view for text messages. Clickable image URLs now an option in DailyStory DailyStory text messages now support clickable image URLs. This is … Continue reading “What’s New in DailyStory – December 2023 highlights”

Whether you’re new or you’ve been around for a while, developing a mobile app for your business can help you stay ahead of the competition, boost operations, and skyrocket your sales. Mobile apps have this transformative power because they can keep users (your customers) engaged … Continue reading “How to leverage mobile apps in boosting sales and business efficiency”

Email marketing might feel “old hat” in a world of new and ever-evolving digital marketing tools. But it deserves your attention more than ever and these email marketing best practices will help you get ahead. In 2022, the number of email users worldwide is estimated … Continue reading “Email marketing best practices: 16 tips that make an impact”

In the ever-evolving landscape of digital marketing, using creative strategies is imperative for businesses aiming to stand out and capture the attention of their target audience through digital promotion. The following are 10 effective ways to digitally promote your business, emphasizing innovation and engagement. From … Continue reading “10 ways you can creatively and digitally promote your business”

Looking for a list of the best fitness affiliate marketing programs? Our up-to-date list will help you find the right affiliate program for you. And, help you become a successful fitness affiliate marketer Why the fitness industry? The health and fitness industry is worth an … Continue reading “18 of the best fitness affiliate programs to boost your income”

A/B testing, otherwise known as split testing, can help you determine the email subject lines that are more likely to engage your target audience. Simply put, the A/B testing process of sending two versions of an email to two similar but separate audiences. And, of … Continue reading “Effective email marketing: 6 essential tips for A/B testing subject lines”

When digging deeper into the idea of “social proof,” just remember that humans are definitely pack animals. Psychologically speaking, humans want to fit in with the rest of the crowd, and this can affect us in many ways, particularly our consumer behavior. Social proof refers … Continue reading “Maximizing digital marketing: Understanding social proof and its 9 strategic applications”

The global call center industry has been rapidly evolving with the integration of advanced digital technologies and marketing strategies. With call centers shifting from traditional customer service models to strategic customer experience hubs, leveraging data, AI, and automation, digital marketing plays a pivotal role in … Continue reading “Digital marketing strategies for call centers: A winning combination”

Understanding Influencer Marketing: A Key Digital Strategy Influencers are online personalities who use social media platforms to share their interests, hobbies, professions and ultimately their brand. As a result, they are followed by an engaged audience on at least one or more platforms. Influencers can … Continue reading “Choosing the right platform for influencer marketing: A comprehensive guide”

Dec. 13 webinar: Using AI in your marketing To achieve your goals and stay ahead of the competition, the more you understand artificial intelligence technology, the better. Learn how to use AI in your marketing in this free DailyStory webinar. Built-in sign-up forms: Now available! … Continue reading “What’s New in DailyStory – November 2023 highlights”

The shift towards remote work has become one of the most defining workplace trends in the past few years, bringing with it a myriad of opportunities and advantages. However, this work model also presents a unique set of challenges that can impact your productivity, communication, … Continue reading “7 common remote work challenges and how to overcome them”

If you’re looking to sell more online, don’t overlook Instagram shoppable posts. This feature allows businesses to tag products (which are listed in their Instagram Shop catalog) directly in various Instagram posts, including feed posts, Instagram Stories, IGTV videos, Reels, Live streams and Instagram Guides. … Continue reading “5 ways to drive sales using Instagram shoppable posts”

What is data-driven marketing? Data-driven marketing is a strategy that relies on the analysis of vast sets of data to gain insights into customer behavior, preferences, and interactions and then to use those insights to influence how you market to them. Why is data-driven marketing … Continue reading “What is data-driven marketing and why you should invest in it”

In a digital world where a brand’s visibility can make or break its success, building strong brand awareness has become a non-negotiable part of any effective marketing strategy. Yet, amidst the noise of social media campaigns and influencer partnerships, one tool often flies under the … Continue reading “6 tips to boost brand awareness with email marketing”

What is 10DLC registration? 10DLC registration is a process for associating your business with your SMS marketing traffic. More specifically, it registers your ten digit long code (10DLC) sending numbers with the phone carriers and help you stay in compliance. In the fall of 2023 … Continue reading “What is 10DLC registration for SMS marketing”

Understanding the Basics of Canada’s Anti-Spam Legislation (CASL) Similar to CAN-SPAM in the United States, Canada’s Anti-Spam Legislation (CASL) applies to commercial email marketing sent to any Canadian citizen’s email address. It went into effect on July 1, 2014 and remains in effect to this … Continue reading “Navigating Canada’s Anti-Spam Legislation (CASL): A Comprehensive Guide”

As a marketer or business owner, you’re constantly looking for ways to find and connect with potential customers. Marketing is the answer. Of course, this is easier said than done because you have so much competition, and they seem to be doing everything right. However, … Continue reading “7 ways to connect with potential customers through marketing”

The goal is to reduce inbox spam Google and Yahoo have announced new rules for bulk email senders effective February 2024. The goal is to reduce inbox spam and they are focusing on authentication and the unsubscribe processes in particular. In February of 2024, Google and Yahoo … Continue reading “New inbox protection rules from Gmail and Yahoo”

Spam trap email addresses and how to avoid them Spam traps serve as fraud management tools utilized by major inbox providers and blacklists to identify and block emails spammers send from ending up in your inbox. A spam trap cannot opt-in to receive email A … Continue reading “What is a SPAM trap and how to avoid them”

Why cleaning your email list is important Cleaning your email list is crucial for maintaining good deliverability, engagement, and sender reputation. It improves the chances of your emails reaching the inbox, reduces the risk of spam complaints, and ensures compliance with email regulations like CAN-SPAM. … Continue reading “Keep a clean email list: best practices”

No, email addresses are not case-sensitive. If your email address is uppercase, lowercase, proper-cased, or just a random assortment of upper and lowercase, it will still be delivered to the same inbox. Email addresses are not case sensitive. The casing of your email address does … Continue reading “Are email addresses case sensitive?”

If you want to make something boring to read, just make it overly formal. Accessories to the crime include excessive jargon, technical knowledge, huge length, monotonous tone, and more. Professional emails by nature require a level of expertise in some capacity. Even though it’s the … Continue reading “How to make your professional emails more readable”

What is an email to SMS gateway? An email to SMS gateway is an email address provided by the carriers that enables sending an email and the content is delivered as an SMS to the customer’s device. The FCC states: marketers may not send unsolicited … Continue reading “Using email to SMS gateways”

A personal brand isn’t all that different from your company’s brand. You’re simply marketing yourself (your knowledge and expertise) instead of your company’s products or services. But why focus on your personal brand? Depending on your role with your company, standing out from the crowd … Continue reading “10 tips to build up your personal brand and grow your business”

While Pinterest has definitely been around as long as some of the other bigger social media platforms, it’s not often thought of first as a marketing opportunity. And it’s even less common to have a thought-out strategy for it. But if your brand’s target audience … Continue reading “6 expert tips for marketing on Pinterest”

Whether you’ve already started a fitness blog or are considering it, there’s more to success than just writing and posting. Blogging itself is definitely a valuable strategy for your fitness business, whether you’re a personal trainer, gym owner or influencer. In fact, about 80 percent … Continue reading “6 ways to market your fitness blog”

A successful marketing campaign requires careful planning, creativity, and strategic execution. In the world of marketing, staying ahead of the curve is crucial to capturing your audience’s attention while driving results for your business. However, with a constantly shifting marketing landscape, discovering new ways to … Continue reading “8 ways to boost your next marketing campaign”

What is a GIF? GIFs are a type of image file format (Graphics Interchange Format) that can store multiple image files and present them sequentially, creating an animated effect. The human brain processes images about 60,000 times faster than words. When your goal involves being as … Continue reading “8 best practices for using GIFs in your marketing”