DailyStory Blog

Understanding Influencer Marketing: A Key Digital Strategy Influencers are online personalities who use social media platforms to share their interests, hobbies, professions and ultimately their brand. As a result, they are followed by an engaged audience on at least one or more platforms. Influencers can … Continue reading “Choosing the right platform for influencer marketing: A comprehensive guide”

Dec. 13 webinar: Using AI in your marketing To achieve your goals and stay ahead of the competition, the more you understand artificial intelligence technology, the better. Learn how to use AI in your marketing in this free DailyStory webinar. Built-in sign-up forms: Now available! … Continue reading “What’s New in DailyStory – November 2023 highlights”

The shift towards remote work has become one of the most defining workplace trends in the past few years, bringing with it a myriad of opportunities and advantages. However, this work model also presents a unique set of challenges that can impact your productivity, communication, … Continue reading “7 common remote work challenges and how to overcome them”

If you’re looking to sell more online, don’t overlook Instagram shoppable posts. This feature allows businesses to tag products (which are listed in their Instagram Shop catalog) directly in various Instagram posts, including feed posts, Instagram Stories, IGTV videos, Reels, Live streams and Instagram Guides. … Continue reading “5 ways to drive sales using Instagram shoppable posts”

What is data-driven marketing? Data-driven marketing is a strategy that relies on the analysis of vast sets of data to gain insights into customer behavior, preferences, and interactions and then to use those insights to influence how you market to them. Why is data-driven marketing … Continue reading “What is data-driven marketing and why you should invest in it”

In a digital world where a brand’s visibility can make or break its success, building strong brand awareness has become a non-negotiable part of any effective marketing strategy. Yet, amidst the noise of social media campaigns and influencer partnerships, one tool often flies under the … Continue reading “6 tips to boost brand awareness with email marketing”

What is 10DLC registration? 10DLC registration is a process for associating your business with your SMS marketing traffic. More specifically, it registers your ten digit long code (10DLC) sending numbers with the phone carriers and help you stay in compliance. In the fall of 2023 … Continue reading “What is 10DLC registration for SMS marketing”

Understanding the Basics of Canada’s Anti-Spam Legislation (CASL) Similar to CAN-SPAM in the United States, Canada’s Anti-Spam Legislation (CASL) applies to commercial email marketing sent to any Canadian citizen’s email address. It went into effect on July 1, 2014 and remains in effect to this … Continue reading “Navigating Canada’s Anti-Spam Legislation (CASL): A Comprehensive Guide”

As a marketer or business owner, you’re constantly looking for ways to find and connect with potential customers. Marketing is the answer. Of course, this is easier said than done because you have so much competition, and they seem to be doing everything right. However, … Continue reading “7 ways to connect with potential customers through marketing”

The goal is to reduce inbox spam Google and Yahoo have announced new rules for bulk email senders effective February 2024. The goal is to reduce inbox spam and they are focusing on authentication and the unsubscribe processes in particular. In February of 2024, Google and Yahoo … Continue reading “New inbox protection rules from Gmail and Yahoo”

Spam trap email addresses and how to avoid them Spam traps serve as fraud management tools utilized by major inbox providers and blacklists to identify and block emails spammers send from ending up in your inbox. A spam trap cannot opt-in to receive email A … Continue reading “What is a SPAM trap and how to avoid them”

Why cleaning your email list is important Cleaning your email list is crucial for maintaining good deliverability, engagement, and sender reputation. It improves the chances of your emails reaching the inbox, reduces the risk of spam complaints, and ensures compliance with email regulations like CAN-SPAM. … Continue reading “Keep a clean email list: best practices”

No, email addresses are not case-sensitive. If your email address is uppercase, lowercase, proper-cased, or just a random assortment of upper and lowercase, it will still be delivered to the same inbox. Email addresses are not case sensitive. The casing of your email address does … Continue reading “Are email addresses case sensitive?”

If you want to make something boring to read, just make it overly formal. Accessories to the crime include excessive jargon, technical knowledge, huge length, monotonous tone, and more. Professional emails by nature require a level of expertise in some capacity. Even though it’s the … Continue reading “How to make your professional emails more readable”

What is an email to SMS gateway? An email to SMS gateway is an email address provided by the carriers that enables sending an email and the content is delivered as an SMS to the customer’s device. The FCC states: marketers may not send unsolicited … Continue reading “Using email to SMS gateways”

A personal brand isn’t all that different from your company’s brand. You’re simply marketing yourself (your knowledge and expertise) instead of your company’s products or services. But why focus on your personal brand? Depending on your role with your company, standing out from the crowd … Continue reading “10 tips to build up your personal brand and grow your business”

While Pinterest has definitely been around as long as some of the other bigger social media platforms, it’s not often thought of first as a marketing opportunity. And it’s even less common to have a thought-out strategy for it. But if your brand’s target audience … Continue reading “6 expert tips for marketing on Pinterest”

Whether you’ve already started a fitness blog or are considering it, there’s more to success than just writing and posting. Blogging itself is definitely a valuable strategy for your fitness business, whether you’re a personal trainer, gym owner or influencer. In fact, about 80 percent … Continue reading “6 ways to market your fitness blog”

A successful marketing campaign requires careful planning, creativity, and strategic execution. In the world of marketing, staying ahead of the curve is crucial to capturing your audience’s attention while driving results for your business. However, with a constantly shifting marketing landscape, discovering new ways to … Continue reading “8 ways to boost your next marketing campaign”

What is a GIF? GIFs are a type of image file format (Graphics Interchange Format) that can store multiple image files and present them sequentially, creating an animated effect. The human brain processes images about 60,000 times faster than words. When your goal involves being as … Continue reading “8 best practices for using GIFs in your marketing”

What is an outbound link? An outbound link in a webpage is a hyperlink that directs users to another website or web page external to the current website. Also known as an external link, outbound links play a crucial role in connecting content across the … Continue reading “Building outbound links? You may have a link phishing security issue”

In the digital era, mobile devices have become an integral part of our daily lives, profoundly influencing how businesses connect with consumers. Mobile commerce, or m-commerce, offers a dynamic platform for businesses to engage their audience, drive sales, and build lasting relationships. With the rise … Continue reading “8 tips for optimizing your business marketing with mobile commerce”

Are you seeing a higher email open rate on emails that haven’t been opened? Unfortunately a lot has changed in the past several years with regards to email metrics. And one of the most impacted metrics is email open rates. unfortunately email open rates are … Continue reading “Apple iOS impact on email open rates”

With the introduction of Google Analytics 4 (GA4) you may be wondering where you can find your Google Analytics ID. You will need this if you want to use Google Analytics with your DailyStory landing pages. Login to Google Analytics The first step is to … Continue reading “Where can I find my Google Analytics ID”

Newsletter directories and aggregators are a great way to help get your newsletter off the ground. Because starting your newsletter journey is challenging. Utilizing word-of-mouth and engaging with online communities like Reddit is a good initial strategy, you can submit your newsletter to these sites … Continue reading “The ultimate list of newsletter directories and aggregators”

What is a seed list? A seed list is a list of email addresses (or mobile numbers for SMS marketing) used to test campaigns before sending to your subscribers. You can use the list for testing and also include it when your scheduled campaign sends. … Continue reading “What is a seed list and how to create one?”

Dec. 13 webinar: Using AI in your marketing To achieve your goals and stay ahead of the competition, the more you understand artificial intelligence technology, the better. Learn how to use AI in your marketing in this free DailyStory webinar. Google lead form ads: Now … Continue reading “What’s New in DailyStory – October 2023 highlights”

As a franchise business, you have a lot to juggle, but SMS marketing should be part of your digital marketing strategy to maximize results. And we’re here with SMS marketing best practices you can start using today. And, if you aren’t using SMS marketing, you … Continue reading “10 SMS marketing best practices for franchises”

Looking for a list of the best marketing conferences for 2024? Our up-to-date list of the best marketing conferences for 2024 will help you find one of the dozens of marketing conferences happening around the world this year. We’re also keeping it up-to-date so you … Continue reading “Best Marketing Conferences 2024”

Sending emails is a powerful way to reach and engage with clients, but email personalization can level up your efforts and drive better results. In general, email marketing is about 40 times more effective as a customer acquisition strategy than relying on Facebook or Twitter. … Continue reading “7 top benefits of email personalization”

The pursuit of financial freedom is common these days. According to the Social Shepherd, up to 24 million online stores continue to grow.  Things have been going well in the eCommerce industry for a while, and the recent pandemic encouraged even more people to switch … Continue reading “7 challenges of starting an eCommerce business”

Mistakes in email marketing can be costly. Sending the wrong link, a typo, or a broken image to your entire contact list isn’t just embarrassing—it can hurt your brand’s credibility and waste a perfectly good campaign. And it happens more often than you’d think. With … Continue reading “Email checklist: 8 things to check before sending”

Search Engine Optimization (SEO) is the process of boosting the ranking of your website in search engine results pages (SERPs). This is done by identifying and using keywords in your content to boost organic search results. Most often this is focused on Google, but Bing, … Continue reading “10 tips to improve organic search performance (SEO) on Google”