DailyStory Blog

In the digital era, mobile devices have become an integral part of our daily lives, profoundly influencing how businesses connect with consumers. Mobile commerce, or m-commerce, offers a dynamic platform for businesses to engage their audience, drive sales, and build lasting relationships. With the rise … Continue reading “8 tips for optimizing your business marketing with mobile commerce”

Are you seeing a higher email open rate on emails that haven’t been opened? Unfortunately a lot has changed in the past several years with regards to email metrics. And one of the most impacted metrics is email open rates. unfortunately email open rates are … Continue reading “Apple iOS impact on email open rates”

With the introduction of Google Analytics 4 (GA4) you may be wondering where you can find your Google Analytics ID. You will need this if you want to use Google Analytics with your DailyStory landing pages. Login to Google Analytics The first step is to … Continue reading “Where can I find my Google Analytics ID”

Newsletter directories and aggregators are a great way to help get your newsletter off the ground. Because starting your newsletter journey is challenging. Utilizing word-of-mouth and engaging with online communities like Reddit is a good initial strategy, you can submit your newsletter to these sites … Continue reading “The ultimate list of newsletter directories and aggregators”

What is a seed list? A seed list is a list of email addresses (or mobile numbers for SMS marketing) used to test campaigns before sending to your subscribers. You can use the list for testing and also include it when your scheduled campaign sends. … Continue reading “What is a seed list and how to create one?”

Dec. 13 webinar: Using AI in your marketing To achieve your goals and stay ahead of the competition, the more you understand artificial intelligence technology, the better. Learn how to use AI in your marketing in this free DailyStory webinar. Google lead form ads: Now … Continue reading “What’s New in DailyStory – October 2023 highlights”

As a franchise business, you have a lot to juggle, but SMS marketing should be part of your digital marketing strategy to maximize results. And we’re here with SMS marketing best practices you can start using today. And, if you aren’t using SMS marketing, you … Continue reading “10 SMS marketing best practices for franchises”

Looking for a list of the best marketing conferences for 2024? Our up-to-date list of the best marketing conferences for 2024 will help you find one of the dozens of marketing conferences happening around the world this year. We’re also keeping it up-to-date so you … Continue reading “Best Marketing Conferences 2024”

Sending emails is a powerful way to reach and engage with clients, but email personalization can level up your efforts and drive better results. In general, email marketing is about 40 times more effective as a customer acquisition strategy than relying on Facebook or Twitter. … Continue reading “7 top benefits of email personalization”

The pursuit of financial freedom is common these days. According to the Social Shepherd, up to 24 million online stores continue to grow.  Things have been going well in the eCommerce industry for a while, and the recent pandemic encouraged even more people to switch … Continue reading “7 challenges of starting an eCommerce business”

Mistakes in email marketing can be costly. Sending the wrong link, a typo, or a broken image to your entire contact list isn’t just embarrassing—it can hurt your brand’s credibility and waste a perfectly good campaign. And it happens more often than you’d think. With … Continue reading “Email checklist: 8 things to check before sending”

Search Engine Optimization (SEO) is the process of boosting the ranking of your website in search engine results pages (SERPs). This is done by identifying and using keywords in your content to boost organic search results. Most often this is focused on Google, but Bing, … Continue reading “10 tips to improve organic search performance (SEO) on Google”

Every business that invests in marketing needs goals. Without them, you don’t know if your marketing efforts are having an impact. Goals help you measure the effectiveness of your campaigns and can tell you whether to invest more in a certain channel and less in … Continue reading “Setting marketing goals for the new year”

Webinar Oct. 18: Audience Segmenting & Targeting Webinar By definition, a segment is a grouping of your audience who shares common attributes. Learn how to get the right message to the right lead at the right time in this free DailyStory webinar. Online resources: Help … Continue reading “What’s New in DailyStory – September 2023 highlights”

What is click fraud? Click fraud is a black-hat technique used to inflate the number of clicks on a pay-per-click ad. One of our customers asked us to build a report so she could get more detail into our paid search ad tracking – paid … Continue reading “What is Click Fraud and How to Prevent It”

Understanding the parts of an email Email marketing is a powerful tool that can deliver on your investment if done right. The median ROI (return on investment) is 122 percent, which is four times higher than any other digital marketing channel. Let’s break down the … Continue reading “10 important email parts: Anatomy of an effective marketing email”

Video editing software is the cornerstone of modern multimedia creation, empowering creators to transform raw footage into polished masterpieces. Whether you’re a professional filmmaker, a content creator, or a social media enthusiast, the right video editing software can elevate your content to new heights. And, … Continue reading “Discover the best: Top 21 video editing software of 2023”

What is a text message blast? A text message blast, also known as a mass text, is sending a text message to your entire audience or a significant portion of your audience. An email blast is similar to an text blast, but sends emails. Mass … Continue reading “Text message blasts: How to mass text successfully”

GIFs have only increased in popularity across the internet and they are great tools for digital marketing. In fact, they’re used by about 21 percent of all the websites. In addition, about 63 percent of Americans are GIF users, and one in five Americans can’t … Continue reading “11 of the best free GIF-maker tools”

Looking for a list of the best CBD marketing companies? Our up-to-date list of the best CBD marketing companies will help you find the right marketing partner. And they can help you with your CBD marketing platform! How we put this list together DailyStory works with … Continue reading “Best CBD marketing companies”

Looking for a list of the best CBD marketing platform? Our up-to-date list will help you find the right marketing platform for your online CBD store or retail location. What marketing platforms aren’t CBD friendly Unfortunately CBD and Hemp are both still considered part of … Continue reading “Best CBD Marketing platforms”

What is double opt-in for SMS marketing? Double opt-in for SMS marketing is a process to confirm the intent to receive SMS marketing. It is a two-step designed to ensure that people legitimately signed up SMS marketing messages from you. Why you should use double … Continue reading “What is double opt-in for SMS marketing?”

Delete and report junk Customers of AT&T that use iOS devices to receive text messages have an option when receiving a message to report junk. When “Delete and Report Junk” is submitted this forwards the content of the message to the short code 7726 (SPAM). … Continue reading “Delete text message and report as junk”

You likely know by now that content is king. And that’s true for your franchise business as well. But when it comes to franchise content marketing, it’s almost too easy to find yourself spinning your wheels. Creating content to simply create content, without a direction, … Continue reading “7 tips to level up your franchise content marketing”

Using images in your text messages (otherwise known as MMS marketing) is a great way to convey brand identity and other important content in your text message marketing. It is often said: “A picture is worth a thousand words,” which can help you communicate more … Continue reading “MMS marketing: Using images in your text messages”

A transactional email is an automated email sent to an individual that contains information required by the recipient. This can include: password reset emails, subscription confirmation, order confirmation, and delivery notifications. When is an email considered transactional? Transactional emails are notification, updates or information that … Continue reading “What is a transactional email?”

It’s easy to spend the majority of your new website budget on design and development without money left over for promotion and marketing, and now, you need to grow website traffic. Maybe you’ve found yourself in this situation? The good news is that you can … Continue reading “10 strategies for building website traffic on a budget”

Digital marketing balances commerce trends, human psychology, and current technology to influence consumer behavior, so the rise of AI can’t be ignored. To achieve your goals and stay ahead of the competition, the more you understand AI technology, the better. Artificial intelligence is the digital … Continue reading “12 ways AI is impacting digital marketing”

In this article we’re going to look at some QR code examples and how you can use them in your marketing. But first, let’s take a look at what exactly is a QR code? What is a QR code? QR stands for Quick Response, and … Continue reading “Explore 9 Creative QR Code Examples”

With SMS text message marketing continuing to grow in popularity, every business should work it into its digital marketing strategy. But with strict opt-in procedures required, you can’t leap into your first text message campaign before you have a confirmed subscriber list (regardless of how … Continue reading “4 tips to grow your SMS marketing subscribers”

Digital marketing 101 overview Any business owner likely has heard the term “digital marketing” before, but how well do you understand it and the opportunities it offers for your business? It can be overwhelming as it covers many forms and can involve many strategies since … Continue reading “Digital marketing 101: A beginner’s guide”

We can all agree that “content is king,” but not all of us have the time to constantly create increasingly more content. Especially franchise owners. This is where repurposing your existing franchise content can come into play. What is repurposing content? Repurposed content involves adding … Continue reading “13 tips to repurpose content like a rockstar franchise marketer”

It’s important to understand the various legal frameworks (CAN-SPAM, CASL, and GDPR) and their impact to your email marketing. Not following the laws dealing with email compliance is the biggest mistakes you can make when running an email marketing campaign. Please note, the information provided … Continue reading “Email marketing compliance: CAN-SPAM, CASL, and GDPR”