DailyStory Blog

Every business that invests in marketing needs goals. Without them, you don’t know if your marketing efforts are having an impact. Goals help you measure the effectiveness of your campaigns and can tell you whether to invest more in a certain channel and less in … Continue reading “Setting marketing goals for the new year”

Webinar Oct. 18: Audience Segmenting & Targeting Webinar By definition, a segment is a grouping of your audience who shares common attributes. Learn how to get the right message to the right lead at the right time in this free DailyStory webinar. Online resources: Help … Continue reading “What’s New in DailyStory – September 2023 highlights”

What is click fraud? Click fraud is a black-hat technique used to inflate the number of clicks on a pay-per-click ad. One of our customers asked us to build a report so she could get more detail into our paid search ad tracking – paid … Continue reading “What is Click Fraud and How to Prevent It”

Understanding the parts of an email Email marketing is a powerful tool that can deliver on your investment if done right. The median ROI (return on investment) is 122 percent, which is four times higher than any other digital marketing channel. Let’s break down the … Continue reading “10 important email parts: Anatomy of an effective marketing email”

Video editing software is the cornerstone of modern multimedia creation, empowering creators to transform raw footage into polished masterpieces. Whether you’re a professional filmmaker, a content creator, or a social media enthusiast, the right video editing software can elevate your content to new heights. And, … Continue reading “Discover the best: Top 21 video editing software of 2023”

What is a text message blast? A text message blast, also known as a mass text, is sending a text message to your entire audience or a significant portion of your audience. An email blast is similar to an text blast, but sends emails. Mass … Continue reading “Text message blasts: How to mass text successfully”

GIFs have only increased in popularity across the internet and they are great tools for digital marketing. In fact, they’re used by about 21 percent of all the websites. In addition, about 63 percent of Americans are GIF users, and one in five Americans can’t … Continue reading “11 of the best free GIF-maker tools”

Looking for a list of the best CBD marketing companies? Our up-to-date list of the best CBD marketing companies will help you find the right marketing partner. And they can help you with your CBD marketing platform! How we put this list together DailyStory works with … Continue reading “Best CBD marketing companies”

Looking for a list of the best CBD marketing platform? Our up-to-date list will help you find the right marketing platform for your online CBD store or retail location. What marketing platforms aren’t CBD friendly Unfortunately CBD and Hemp are both still considered part of … Continue reading “Best CBD Marketing platforms”

What is double opt-in for SMS marketing? Double opt-in for SMS marketing is a process to confirm the intent to receive SMS marketing. It is a two-step designed to ensure that people legitimately signed up SMS marketing messages from you. Why you should use double … Continue reading “What is double opt-in for SMS marketing?”

Delete and report junk Customers of AT&T that use iOS devices to receive text messages have an option when receiving a message to report junk. When “Delete and Report Junk” is submitted this forwards the content of the message to the short code 7726 (SPAM). … Continue reading “Delete text message and report as junk”

You likely know by now that content is king. And that’s true for your franchise business as well. But when it comes to franchise content marketing, it’s almost too easy to find yourself spinning your wheels. Creating content to simply create content, without a direction, … Continue reading “7 tips to level up your franchise content marketing”

Using images in your text messages (otherwise known as MMS marketing) is a great way to convey brand identity and other important content in your text message marketing. It is often said: “A picture is worth a thousand words,” which can help you communicate more … Continue reading “MMS marketing: Using images in your text messages”

A transactional email is an automated email sent to an individual that contains information required by the recipient. This can include: password reset emails, subscription confirmation, order confirmation, and delivery notifications. When is an email considered transactional? Transactional emails are notification, updates or information that … Continue reading “What is a transactional email?”

It’s easy to spend the majority of your new website budget on design and development without money left over for promotion and marketing, and now, you need to grow website traffic. Maybe you’ve found yourself in this situation? The good news is that you can … Continue reading “10 strategies for building website traffic on a budget”

Digital marketing balances commerce trends, human psychology, and current technology to influence consumer behavior, so the rise of AI can’t be ignored. To achieve your goals and stay ahead of the competition, the more you understand AI technology, the better. Artificial intelligence is the digital … Continue reading “12 ways AI is impacting digital marketing”

In this article we’re going to look at some QR code examples and how you can use them in your marketing. But first, let’s take a look at what exactly is a QR code? What is a QR code? QR stands for Quick Response, and … Continue reading “Explore 9 Creative QR Code Examples”

With SMS text message marketing continuing to grow in popularity, every business should work it into its digital marketing strategy. But with strict opt-in procedures required, you can’t leap into your first text message campaign before you have a confirmed subscriber list (regardless of how … Continue reading “4 tips to grow your SMS marketing subscribers”

Digital marketing 101 overview Any business owner likely has heard the term “digital marketing” before, but how well do you understand it and the opportunities it offers for your business? It can be overwhelming as it covers many forms and can involve many strategies since … Continue reading “Digital marketing 101: A beginner’s guide”

We can all agree that “content is king,” but not all of us have the time to constantly create increasingly more content. Especially franchise owners. This is where repurposing your existing franchise content can come into play. What is repurposing content? Repurposed content involves adding … Continue reading “13 tips to repurpose content like a rockstar franchise marketer”

It’s important to understand the various legal frameworks (CAN-SPAM, CASL, and GDPR) and their impact to your email marketing. Not following the laws dealing with email compliance is the biggest mistakes you can make when running an email marketing campaign. Please note, the information provided … Continue reading “Email marketing compliance: CAN-SPAM, CASL, and GDPR”

Are you neglecting the power of email marketing?  Email marketing is the use of email to promote your business in some way, and it’s a cornerstone of any strong digital marketing strategy. But don’t just take our word for it! Check out these 48 email … Continue reading “Email marketing statistics: 48 you can use”

These days, the mobile optimization of most websites goes without question. Mobile devices (excluding tablets) generated about 52 percent of global website traffic as of 2020. By 2023 there will be 4.3 billion smartphone devices worldwide. And mobile internet usage is only growing. Gone are … Continue reading “6 reasons why mobile optimization matters to your business”

What is AMP Email AMP for email is an extension of Google (Accelerated Mobile Pages) AMP, and is a technology to create more engaging and interactive email experiences. Originally created for websites You might be familiar with AMP as it pertains to search engine results. … Continue reading “Google AMP for Email – What it is and should you use it?”

DailyStory is an automated digital marketing platform you can trust. Whether sending newsletters, welcome campaigns, reminder messages, cart abandons, or virtually any other type of email or text message marketing, our features will help you grow sales and build loyalty among your customers. DailyStory has … Continue reading “Email and text message marketing for Clubspeed”

Webinar Sept. 20: SMS Delivery Best Practices Webinar Text message delivery is challenging, especially with changes (such as 10DLC and other requirements). Learn how to ensure your message deliver in this free DailyStory webinar. Tips and Tricks: Save SMS Replies to Google Sheets using Zapier … Continue reading “What’s New in DailyStory – August 2023 highlights”

The last thing any smart business wants to do is accidentally annoy or “chase off” website visitors in the pursuit of capturing email leads. Why capture email addresses? About 80 percent of business professionals say that email marketing increases customer retention, according to HubSpot. That … Continue reading “12 strategies to capture more email leads without annoying everyone”

What is email click rate? Email click rate is the number of unique clicks divided by the total number of delivered emails. How click rate is calculated If you sent an email to 1,000 recipients: 965 emails were delivered 35 emails bounced 50 unique clicks … Continue reading “6 tips to increase your email click rates”

Zoom makes it easy to set up a webinar and sign up attendees. However, Zoom doesn’t provide all the reminders and nurturing to ensure you maximize your webinar attendance. In this article we’ll detail how to automate a Zoom webinar. At DailyStory, we use Zoom … Continue reading “Automate Zoom webinar sign-up, reminders and follow-ups”

What is the General Data Protection Regulation? The European Union General Data Protection Regulation (GDPR) went into effect May 25, 2018. GDPR is a new privacy law that unifies the various email laws of 28 EU member states. It is designed to create consistency across … Continue reading “General Data Protection Regulation (GDPR) from the European Union”

On-page SEO can help improve your website’s organic search traffic. And with Google implementing several search engine algorithm updates over the years, it’s more important than ever to audit where your on-page SEO stands and how you can best optimize it. Simply put, on-page SEO … Continue reading “13 on-page SEO tips that you can use today”

Color psychology plays a larger role in branding and marketing than some might realize. The colors you see in logos, websites and ads are all very purposeful. And for good reason. Color influences about 85 percent of consumers’ purchase decisions. Colors also increase brand awareness … Continue reading “Color psychology: the influence colors have in digital marketing”

If your business has anything to do with video games (or video game players), you must be familiar with Twitch. Originally founded in 2011 as a spinoff of Justin.tv, Twitch is currently the most-used platform for video game live-streaming. Currently owned by Amazon, Twitch offers … Continue reading “4 things you should know about Twitch”