DailyStory Blog

SMS marketing, or text messaging, is a popular way that businesses can share offers, deals and updates with their customers. SMS text messaging is a channel of communication available to upwards of 98 percent of consumers. And, according to research conducted for the Cellular Telecommunications … Continue reading “Sample terms of service for SMS marketing”

One of the most important tools for lead generation and sales conversion is the landing page. Landing pages are standalone web pages that are disconnected from your website’s navigation. Their purpose is to present focused content that aims to convince visitors to act, whether that’s … Continue reading “10 tips to create effective landing pages”

What is image alt text The alt text is the text that is shown in an email when the image cannot be loaded. And setting the alt text for images used in your email marketing is a best practice. Similar to how SEO gurus and … Continue reading “Email alt text Best Practices”

DailyStory is an automated digital marketing platform you can trust. Whether sending newsletters, welcome campaigns, reminder messages, cart abandons, or virtually any other type of email or text message marketing, our features will help you grow sales and build loyalty among your customers. DailyStory has … Continue reading “Email and text message marketing for BigCommerce”

It’s important to measure email marketing when running campaigns. Email marketing platforms, such as DailyStory, include built-in analytics tools you can use to understand how your emails are performing. The good news is that email marketing is easy to measure. Most email marketing services, including … Continue reading “How to measure the success of your email marketing campaign”

These exit intent popup best practices will help you capture more leads using exit intent popups. Popups shown when your website visitor is about to leave your site. Visitors have a short attention span What we sometimes forget is that we have only mere seconds … Continue reading “Exit intent popup best practices to convert website visitors”

With more than 3.6 billion people using social media worldwide, this form of digital marketing isn’t going anywhere anytime soon. Social media is one of several major ways to reach your target audience online. In particular, social media is great for building brand awareness, creating … Continue reading “Level up your social media skills with these 17 free online courses”

No one launches an email marketing campaign with the hope to land in a recipient’s spam folder. Email inbox placement is imperative to a successful campaign. Inbox placement success vs failure Email inbox placement is successful when your email is delivered and appears in the … Continue reading “Email inbox placement and avoiding the junk folder”

While SMS marketing is an effective tool to reach your customers and new leads, there are important rules to follow for text compliance. A text message sent through an SMS marketing campaign, on average, should experience a 98 percent open rate. This easily beats email … Continue reading “Text compliance: 9 tips to keep your business out of trouble”

We’ve read a lot recently about a resurgence of plain text emails. And, some email marketers even promote writing exclusively plain text instead of using HTML. We at DailyStory want to share some of the research we’ve done and the recommendations we give our customers. … Continue reading “Plain text or HTML email – which to use in your next campaign”

Integrating with Salesforce to capture leads from any web form on your website doesn’t need to be difficult or require custom code. Since starting DailyStory we’ve had the opportunity to work with several customers that use our Salesforce integration. But they didn’t have the budget … Continue reading “Simple Salesforce integration for any website”

Capturing, storing, and using customer data is part of any modern marketing experience. Specifically for email and content targeting and personalization. Customer data drives customer experience Customer data is vital for matching content to the context of the visitor or audience. This is known as … Continue reading “Customer data best practices for digital marketing”

Facebook Reels and Instagram Reels are new features you’ve likely noticed on Facebook, Instagram or both. You might be wondering what it is and how you can use this for your marketing. What are Facebook Reel and Instagram Reels? Reels is a feature where users … Continue reading “Facebook and Instagram Reels explained”

DailyStory is an automated digital marketing platform you can trust. Whether sending newsletters, welcome campaigns, reminder messages, cart abandons, or virtually any other type of email or text message marketing, our features will help you grow sales and build loyalty among your customers. DailyStory has … Continue reading “Email and text message marketing for Flowhub”

Getting Started With Marketing Automation Webinar on August 15 Learn all the basics (and ask any questions you have) about marketing automation in this free DailyStory webinar. Anytime support with our 24/7 chat Your digital marketing efforts work around the clock, and now our chat … Continue reading “What’s New in DailyStory – July 2023 highlights”

DailyStory is an automated digital marketing platform you can trust. Whether sending newsletters, welcome campaigns, reminder messages, cart abandons, or virtually any other type of email or text message marketing, our features will help you grow sales and build loyalty among your customers. DailyStory has … Continue reading “Email and text message marketing for WooCommerce”

We’ve put together the top 10 exit intent examples to capture visitors before they leave. Plus an extra bonus example! We recommend targeting the type of exit intent based on rules driven by actions of the visitor – depending upon the rule they trigger you … Continue reading “Top 10 Exit Intent Popup Examples”

Customer testimonials are a critical component of effectively promoting your business to consumers who are getting to know you and your brand. Simply put, customer testimonials are short quotes or personal anecdotes from past customers that describe how a particular product or service has helped … Continue reading “6 tips for collecting effective customer testimonials”

DailyStory is an automated digital marketing platform you can trust. Whether sending newsletters, welcome campaigns, reminder messages, cart abandons, or virtually any other type of email or text message marketing, our features will help you grow sales and build loyalty among your customers. DailyStory has … Continue reading “Email and text message marketing for Shopify”

Videos matter. And they should for your franchise business as well. In fact, about 92 percent of marketers say that videos are an important part of their marketing strategy. See our five reasons why your business should consider creating more video content. If you’re just … Continue reading “10 types of videos you can use in your franchise marketing strategy”

DailyStory, an automated digital marketing platform, has partnered with Salesforce and built a direct integration, so the two systems talk automatically and seamlessly. DailyStory syncs data from Salesforce once per hour so that your information is always up to date without you having to manage … Continue reading “Email and text message marketing for Salesforce”

DailyStory is an automated digital marketing platform you can trust. Whether sending newsletters, welcome campaigns, reminder messages, cart abandons, or virtually any other type of email or text message marketing, our features will help you grow sales and build loyalty among your customers. DailyStory has … Continue reading “Email and text message marketing for Mindbody”

DailyStory is an automated digital marketing platform you can trust. Whether sending newsletters, welcome campaigns, reminder messages, cart abandons, or virtually any other type of email or text message marketing, our features will help you grow sales and build loyalty among your customers. DailyStory has … Continue reading “Email and text message marketing for RhinoFit”

Instagram Guides are one of the most underrated Instagram features that you may not be using…yet. But Instagram Guides are excellent for sharing curated content with your followers. Users can easily consume a collection of Instagram posts, products and more in an easy-to-digest format. For … Continue reading “4 tips when using Instagram Guides”

Mobile internet browsing isn’t just the future. It’s the present. You must have a mobile-friendly presence as a franchise business. In 2020, 274.7 million people in the U.S. accessed the internet through a mobile device. This means that about 83 percent of Americans are mobile … Continue reading “16 tips for a mobile-friendly website that you can’t ignore as a franchise”

Support for ChatGPT You’ve probably heard all the “buzz” about ChatGPT. We’ve incorporated it into DailyStory as a writing assistant you can use when creating any content. Just look for the “robot” icon in your text and email editor. Randomize scheduled send times Create your … Continue reading “What’s New in DailyStory – June 2023 highlights”

As a franchise owner, you have to wear many hats, and unless you’re a production company, creating videos to market your franchise probably wasn’t on your list. However, multimedia (now more than ever) can help tell your story and reach new audiences. About 85 percent … Continue reading “5 reasons why your franchise should create more videos”

A big part of online purchases is research. Think customer testimonials and reviews. Consumers want to be sure they’re making the best purchase for them from a business they can trust at a competitive price. While consumers read about 10 reviews before they trust a … Continue reading “5 ways to boost sales with customer testimonials”

The more customer testimonials you use in your advertising, the more you can potentially boost your revenue. Just don’t forget that there are legal considerations that you’ll want to keep in mind for testimonial advertising. Customer testimonials are short quotes or personal anecdotes from past … Continue reading “Testimonial advertising: 4 legal considerations to keep in mind”

These days, the mobile optimization of most websites goes without question. Even for your franchise. Mobile devices (excluding tablets) generated about 55 percent of website traffic, consistently hovering around the 50 percent mark since the beginning of 2017. And mobile internet usage is only growing. … Continue reading “6 reasons why mobile optimization matters to your franchise”

Personalized email marketing is a powerful way to drive better outcomes from your campaigns. In the past, email marketing was often a one-size-fits-all approach with mass messaging. Now, email marketing focuses more on: Relevant content Segmentation Personalization These changes ensure the right message reaches the … Continue reading “Personalized email marketing: 6 benefits for marketing campaigns”

During the COVID-19 pandemic, live streaming and video chat became not just convenient but critical mediums of communication and content delivery. And that continues today. Is your franchise live-streaming? If not, it’s not too late to get started! But before you dive headfirst into live-streaming … Continue reading “Is your franchise live-streaming? 12 tips to look professional”

Ready to use SMS marketing but not sure where to start? SMS marketing is a type of digital marketing that communicates promotions, sales, coupons, confirmations, news and other updates to your potential and existing customers (who’ve opted in) through text messages on their mobile devices. … Continue reading “SMS marketing ideas and how to get started”