DailyStory Blog

With SMS text message marketing continuing to grow in popularity, every business should work it into its digital marketing strategy. But with strict opt-in procedures required, you can’t leap into your first text message campaign before you have a confirmed subscriber list (regardless of how … Continue reading “4 tips to grow your SMS marketing subscribers”

Digital marketing 101 overview Any business owner likely has heard the term “digital marketing” before, but how well do you understand it and the opportunities it offers for your business? It can be overwhelming as it covers many forms and can involve many strategies since … Continue reading “Digital marketing 101: A beginner’s guide”

We can all agree that “content is king,” but not all of us have the time to constantly create increasingly more content. Especially franchise owners. This is where repurposing your existing franchise content can come into play. What is repurposing content? Repurposed content involves adding … Continue reading “13 tips to repurpose content like a rockstar franchise marketer”

It’s important to understand the various legal frameworks (CAN-SPAM, CASL, and GDPR) and their impact to your email marketing. Not following the laws dealing with email compliance is the biggest mistakes you can make when running an email marketing campaign. Please note, the information provided … Continue reading “Email marketing compliance: CAN-SPAM, CASL, and GDPR”

Are you neglecting the power of email marketing?  Email marketing is the use of email to promote your business in some way, and it’s a cornerstone of any strong digital marketing strategy. But don’t just take our word for it! Check out these 48 email … Continue reading “Email marketing statistics: 48 you can use”

These days, the mobile optimization of most websites goes without question. Mobile devices (excluding tablets) generated about 52 percent of global website traffic as of 2020. By 2023 there will be 4.3 billion smartphone devices worldwide. And mobile internet usage is only growing. Gone are … Continue reading “6 reasons why mobile optimization matters to your business”

What is AMP Email AMP for email is an extension of Google (Accelerated Mobile Pages) AMP, and is a technology to create more engaging and interactive email experiences. Originally created for websites You might be familiar with AMP as it pertains to search engine results. … Continue reading “Google AMP for Email – What it is and should you use it?”

DailyStory is an automated digital marketing platform you can trust. Whether sending newsletters, welcome campaigns, reminder messages, cart abandons, or virtually any other type of email or text message marketing, our features will help you grow sales and build loyalty among your customers. DailyStory has … Continue reading “Email and text message marketing for Clubspeed”

Webinar Sept. 20: SMS Delivery Best Practices Webinar Text message delivery is challenging, especially with changes (such as 10DLC and other requirements). Learn how to ensure your message deliver in this free DailyStory webinar. Tips and Tricks: Save SMS Replies to Google Sheets using Zapier … Continue reading “What’s New in DailyStory – August 2023 highlights”

The last thing any smart business wants to do is accidentally annoy or “chase off” website visitors in the pursuit of capturing email leads. Why capture email addresses? About 80 percent of business professionals say that email marketing increases customer retention, according to HubSpot. That … Continue reading “12 strategies to capture more email leads without annoying everyone”

What is email click rate? Email click rate is the number of unique clicks divided by the total number of delivered emails. How click rate is calculated If you sent an email to 1,000 recipients: 965 emails were delivered 35 emails bounced 50 unique clicks … Continue reading “6 tips to increase your email click rates”

Zoom makes it easy to set up a webinar and sign up attendees. However, Zoom doesn’t provide all the reminders and nurturing to ensure you maximize your webinar attendance. In this article we’ll detail how to automate a Zoom webinar. At DailyStory, we use Zoom … Continue reading “Automate Zoom webinar sign-up, reminders and follow-ups”

What is the General Data Protection Regulation? The European Union General Data Protection Regulation (GDPR) went into effect May 25, 2018. GDPR is a new privacy law that unifies the various email laws of 28 EU member states. It is designed to create consistency across … Continue reading “General Data Protection Regulation (GDPR) from the European Union”

On-page SEO can help improve your website’s organic search traffic. And with Google implementing several search engine algorithm updates over the years, it’s more important than ever to audit where your on-page SEO stands and how you can best optimize it. Simply put, on-page SEO … Continue reading “13 on-page SEO tips that you can use today”

Color psychology plays a larger role in branding and marketing than some might realize. The colors you see in logos, websites and ads are all very purposeful. And for good reason. Color influences about 85 percent of consumers’ purchase decisions. Colors also increase brand awareness … Continue reading “Color psychology: the influence colors have in digital marketing”

If your business has anything to do with video games (or video game players), you must be familiar with Twitch. Originally founded in 2011 as a spinoff of Justin.tv, Twitch is currently the most-used platform for video game live-streaming. Currently owned by Amazon, Twitch offers … Continue reading “4 things you should know about Twitch”

Text messaging, also known as SMS marketing, is a powerful tool that enables you to contact people directly. But carrier violations may be preventing your texts from being delivered. According to Smart Insights, 97 percent of text messages are read within 15 minutes of delivery, … Continue reading “Carrier violations: What to avoid during SMS text marketing”

You might have received an email recently that looked like this: This email contains a branded logo as well as Google’s verified checkmark. After a little bit of research you ended up here and are wondering what this is, how you get it, and, most … Continue reading “Google’s Verified Checkmark”

Your business can either thrive or barely survive based on your customer responsiveness in this fast-moving digital world. How long does it take your team members to respond to a question from a customer or potential customer? Simple answer: The longer it takes, the worse … Continue reading “8 ways to improve customer responsiveness”

90% of business leads would rather receive a text message than a phone call. Is text messaging part of your digital marketing strategy? Email remains one of the best tools for digital marketers to reach their intended audience. But if text messaging isn’t part of … Continue reading “Text messaging – is it part of your B2B marketing strategy?”

To send text messages through Mindbody, you need the Mindbody Marketing Suite add-on. An alternative option is DailyStory, which is cost-effective and packed with features. It seamlessly integrates with Mindbody and offers more powerful text messaging functions. How simple? You can send your first text … Continue reading “Send text messages to Mindbody clients”

New to automated emails? The good news is that they are an incredibly effective tool when blended into your larger marketing strategy. We’ve put together 17 automated email examples you can start using today. Depending on your brand and business, there are a number of … Continue reading “Automated email examples – 17 you can start using today”

DailyStory is an automated digital marketing platform you can trust. Whether sending newsletters, welcome campaigns, reminder messages, cart abandons, or virtually any other type of email or text message marketing, our features will help you grow sales and build loyalty among your customers. DailyStory has … Continue reading “Email and text message marketing for Lightspeed”

DailyStory is an automated digital marketing platform you can trust. Whether sending newsletters, welcome campaigns, reminder messages, cart abandons, or virtually any other type of email or text message marketing, our features will help you grow sales and build loyalty among your customers. DailyStory has … Continue reading “Email and text message marketing for Square”

Social proof can help convert your potential customers into paying customers. This marketing technique refers to potential customers assuming that what others are doing is correct based on how often they see those actions. In other words, social proof is about looking to others to … Continue reading “17 of the best social proof tools to boost your sales”

Whether you’ve heard of search engine optimization before or not, your franchise website could already be making common SEO mistakes. Why does this matter? The more SEO mistakes you’re making, the less likely your franchise will rank anywhere significant (or at all) on a search … Continue reading “13 common SEO mistakes your franchise could be making right now”

Email marketing is a strong tool for any small business. About 91 percent of U.S. consumers use email, and it is estimated that for every $1 spent on email marketing, an average of $38 is gained, making the ROI (return on investment) a potential 3,800 … Continue reading “Cold emailing? 11 tips to increase your open rate”

What is email automation? Email automation is a series of emails you automatically send to your prospects or customers and use extensive personalization. And while businesses are often focusing their marketing efforts on getting new customers, email automation can do the work on nurturing and … Continue reading “Email automation matters to your marketing”

SMS marketing, or text messaging, is a popular way that businesses can share offers, deals and updates with their customers. SMS text messaging is a channel of communication available to upwards of 98 percent of consumers. And, according to research conducted for the Cellular Telecommunications … Continue reading “Sample terms of service for SMS marketing”

One of the most important tools for lead generation and sales conversion is the landing page. Landing pages are standalone web pages that are disconnected from your website’s navigation. Their purpose is to present focused content that aims to convince visitors to act, whether that’s … Continue reading “10 tips to create effective landing pages”

What is image alt text The alt text is the text that is shown in an email when the image cannot be loaded. And setting the alt text for images used in your email marketing is a best practice. Similar to how SEO gurus and … Continue reading “Email alt text Best Practices”

DailyStory is an automated digital marketing platform you can trust. Whether sending newsletters, welcome campaigns, reminder messages, cart abandons, or virtually any other type of email or text message marketing, our features will help you grow sales and build loyalty among your customers. DailyStory has … Continue reading “Email and text message marketing for BigCommerce”

It’s important to measure email marketing when running campaigns. Email marketing platforms, such as DailyStory, include built-in analytics tools you can use to understand how your emails are performing. The good news is that email marketing is easy to measure. Most email marketing services, including … Continue reading “How to measure the success of your email marketing campaign”