A 302 redirect is an HTTP status code that indicates a temporary redirection from one URL to another. Unlike a 301 redirect, which is used for permanent changes, a 302 redirect signals to search engines and browsers that the original URL might be restored in the future, and the new URL is only temporary.
Key Points About 302 Redirects:
- Temporary Redirect: It is meant to inform users and search engines that the redirection is not permanent and the original URL may be used again.
- Search Engine Impact:
- SEO Considerations: Unlike 301 redirects, a 302 redirect doesn’t pass the full ranking power (link equity) to the new URL. Search engines typically keep the old URL in their index rather than replacing it with the new one.
- Use Cases:
- A/B Testing: When testing different landing pages.
- Maintenance: Temporarily redirecting traffic while the original page is under maintenance or updates.
- Temporary Campaigns: Redirecting to a special campaign page or promotion, with the intention of returning to the original page afterward.
A 302 redirect is useful when the redirection is expected to be reversed, but it should be used cautiously, especially for SEO-sensitive content.
